Content idea: 2 negative outcomes

In This Email

• ⚡️ Small Business Spotlight:

  • This easy little video format made them TikTok famous.

• 💡 A Content Idea To Try:

  • “Two negative outcomes”.

  • Headline template and AI prompt included 👍️.

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven headline templates to get your content more views with less work.

Quiz

^{*Link to more information at the bottom of this email}

Small Business Spotlight

How “Genuine Automotive & Diesel” Skyrocketed To 102K Followers Using One Dead-Simple Hook Style

This Austin-based body shop has grown its TikTok channel to 102K followers and 3.3M total likes in just 18 months…

Their Secret:

A video format that can take less than 5 minutes to create:

A simple interview format — answering super-engaging questions that double as the hook.

Oh — and they answer into a tiny mic.

Standout Hits:

• “What would happen if you put diesel in a normal car?” (3.7M views)

• “What’s the most mileage you’ve ever seen on a car?” (8.8M views)

Why It Works: 

• The question (i.e. hook) grabs attention.

• The tiny mic style adds a casual, approachable vibe. 

The Trick: 

Answering questions people are itching to know but can’t easily find answers to.

It takes research: talking to customers, scanning forums, and listening on social media.

A lesson for businesses in any niche — engaging, question-based hooks can be a great way to draw in viewers on short-form video platforms. 

h/t to their content manager - Caroline Murs

💡 Content Template #1

Warn Your Audience About Items That Lead To 2 Negative Outcomes

Your Headline Template:

Why The Template Works:

• Loss Aversion: Highlighting negative outcomes taps into our concerns and motivates us to learn more.

How To Adapt It For Your Niche:

1. Define Negative Outcomes: Identify two negative outcomes your audience wants to avoid.

2. Pick Surprising Items: Choose items in your niche that could lead to those negative outcomes.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

[Number] Surprising [Items] That Can [Negative Outcome 1] And [Negative Outcome 2]

This template is modeled on the following headline:

"4 Surprising Tools That Can Damage Your Walls And Waste Your Time"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Negative Outcome 1] with a relevant negative outcome.

- Replace [Negative Outcome 2] with another relevant negative outcome.

- Replace [Items] with items that can lead to the negative outcomes.

- Replace [Number] with a specific count of items.

Examples Using The Template:

For Creators:

• Home Improvement: "4 Surprising Tools That Can Damage Your Walls And Waste Your Time"

• Gardening: "7 Surprising Plants That Can Attract Pests And Harm Your Garden"

For Businesses Doing Content Marketing (B2C):

• Travel Agent: "3 Surprising U.S Destinations That Can Drain Your Wallet And Spoil Your Vacation"

• Real Estate: "5 Surprising Home Features That Can Lower Your Property Value And Scare Off Buyers"

For Businesses Doing Content Marketing (B2B):

• Software Developer: "5 Surprising Coding Practices That Can Break Your Software And Delay Your Project"

• Marketer: "4 Surprising Marketing Tactics That Can Alienate Your Audience And Lower Your ROI"

💡 Content Template #2 (PRO)

This template uses aspiration and the problem-solution framework to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Unlock hundreds of templates and prompts to save you 20+ hours/month on content creation.

Creator Picks

• The most in-demand YouTube coach in the world teaches you how to dominate the platform (for free) [link].

• 3 prompts to generate entirely human-like content in ChatGPT.