Become 22x more memorable

IN THIS EMAIL

• 🧪 Content Hack:

  • 22x more memorable than facts.

• 💡 Headline Template:

  • With an AI prompt to make it work in your niche.

• 🦾 AI Prompt:

  • 10 visual ideas for your content in 3 seconds.

• 🔒️ Pro:

  • 1 psychology-driven headline template + 1 prompt to triple your content’s views.

PRO POST

“This One Word Will Get Any Headline Clicked”

What if one word could make any headline irresistible?

A single, powerful word that instantly grabs attention, drives clicks, and skyrockets shares.

That word exists.

And Pro members just unlocked a new post revealing:

• The 3-step process for using it in headlines.

• A ChatGPT prompt that’ll use the word to generate infinite viral headlines for any niche.

CONTENT HACK

Stories > Facts

AirBnB’s content doesn’t bombard us with features of its listings. 

It tells us stories about hosts and their connection to their homes. 

This 30-second video about Takashi, his home, and his love for Kyoto has 23 million views:

Stat: Social psychologist Jennifer Aaker says stories are up to 22x more memorable than facts. 

Takeaway: Use stories in your content. 

Show how you or your product/service transforms lives or solves a need.

Memorable, engaging, effective. 

HEADLINE TEMPLATE

“1 Thing”

Why The Template Works:

• Loss Aversion: Hints at a critical action to avoid.

How To Adapt It For Your Niche:

1. Group: State the specific audience you're addressing.

2. Authority: A credible authority figure relevant to your niche — this could be you.

Speed Things Up With ChatGPT:

Update: Our prompts now go further.

Just fill in your niche, audience, and content type, then paste the following prompt into ChatGPT.

It’ll give you 10 headlines using the template and ask if you’d like an outline for any.

Say yes, and it’ll generate an entire outline tailored to your content format.

I’m a content creator in the [insert niche] niche, targeting [insert audience]. I want to create a [insert content type, e.g., reel, blog post] based on this template:

The 1 Thing [Group] Should Never Do, According To [Authority]

Example from a different niche: The 1 Thing Coffee Drinkers Should Never Do, According To A Dentist

Generate 10 headline ideas for my niche. 

Under each, briefly describe "the 1 thing" referred to. 

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.

Examples Using The Template:

• Photography: "The 1 Thing Amateur Photographers Should Never Do, According To A Pro"

• Real Estate: "The 1 Thing Home Buyers Should Never Do, According To A Realtor"

• HR Consulting: "The 1 Thing New Employers Should Never Do, According To An HR Consultant"

HEADLINE TEMPLATE #2 (PRO)

🔒️

Unlock 450+ headline templates and AI prompts — triple your content’s views and save 20+ hours/month.

AI PROMPTS

1. Infographic Idea Generator

The brain processes images up to 60,000x faster than text — speeds as quick as 13 milliseconds (i.e. 7x faster than a blink).

A 1973 study by Paivio found that images are also 2-3x more memorable than words.

Want content that’s quicker to digest and sticks?

Add infographics.

This ChatGPT prompt will take your written content and generate 10 ideas for visuals to make it clearer and more memorable:

"I'm a [insert your role or business] operating in the [insert your niche] niche, targeting [insert your target audience].
 
I need to create infographics that summarize and enhance the following content.

Content:

[Either copy and paste your content here (best option) or just provide the specific content topic]

Generate 10 ideas for infographics that:

- Summarize key points
- Improve understanding and retention
- Engage our audience and encourage sharing”

2. Brand Values Articulator (PRO)

People engage more with businesses that can communicate their values.

Example: Patagonia’s razor-sharp, purpose-driven values — sustainability, social responsibility, and authenticity.

The following prompt will turn ChatGPT into a branding expert.

You’ll get asked a series of questions about your business.

It’ll then give you a well-defined set of brand values to guide your marketing/messaging:

🔒️ 

This task would usually take 2-3 days.

Unlock this prompt and do it in 2 minutes:

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