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3 Dead-Simple Content Ideas That’ll Work In Your Niche (Headline Templates Included)
Welcome to The Pen Pivot!
In this email:
🔧 Creator Tool Of The Day:
Creating shareable online quizzes has never been so easy.
💡3 Content Ideas For You:
Watch me take three successful pieces of content and show you how to turn them into ideas for your niche.
Let’s get to it.
🔧 tool of the day
🤔 Interact Quizzes
Getting an audience’s attention online is becoming even more difficult.
The internet is a noisy place.
You need to find a way to stand out or get left behind.
Online quizzes tailor-made for your audience can be a great way to do it.
Interact makes it easy to create them.
They’re super shareable.
They build your email list.
They teach you a tonne about your audience.
Massive online creators and publishers are using these irresistible online quizzes to generate leads and sell more products.
(Not sponsored).
💡
3 Dead-Simple Content Ideas That’ll Work In Your Niche (Headline Templates Included)
A huge mistake content creators make is only looking for inspiration within their own niche.
Great content ideas are everywhere.
The real skill lies in spotting a great piece of content from a different niche and figuring out how to reshape it for your own audience.
Here’s the process:
Identify The Headline: Select a successful headline from a different niche as your starting point.
Analyze The Appeal: Understand why the headline is effective (emotion, curiosity, etc.).
Create a Template: Develop a flexible template based on the original headline.
Brainstorm Adaptations: Think of ways to tailor this template to your niche.
Here are three examples of content ideas I found through this process.
Feel free to use them…
1. Small Things That Make Your Audience Feel A Strong Emotion
The Original Headline:
“20 Small Things That Fill Every New Yorker With Irrational Rage”
Why It Works 🧠
Contrast: The idea of “small things” leading to a strong emotion like rage makes people curious.
Shared Experiences: It connects with people through common experiences and identity.
Specific Target Group: By focusing on New Yorkers, the headline creates a personalized touch.
Your Content Idea Template:
"[X] [Small Things] That Fill Every [Specific Group] With [Strong Emotion]"
How To Adapt It For Your Niche:
Focus on relatable everyday experiences specific to your target audience.
Choose a strong emotion that resonates with your audience.
Examples Using The Template:
For Dog Owners: "15 Tiny Things That Fill Every Dachshund Owner With Unimaginable Joy"
For Programmers: "10 Glitches That Fill Every Javascript Coder With Frustration"
For Parents: "12 Everyday Moments That Fill Every New Parent With Nervousness"
2. A Crucial Mistake To Avoid In Your Niche
The Original Headline:
“The No. 1 Thing To Avoid In A Job Interview, According To A Former Google Recruiter”
Why It Works 🧠
Expert Authority: The headline cites a former Google recruiter, lending credibility.
Specific Advice: It promises specific, actionable advice – what to avoid in a job interview. “The No. 1 Thing” makes it seem crucial.
Loss Aversion: Avoiding something bad is often more important to people than gaining something good.
Your Content Idea Template:
The No. 1 [Thing] To Avoid In [Specific Scenario], According To An [Expert/Authority In The Field]
How To Adapt It For Your Niche:
Identify common scenarios or activities within your niche.
Choose an authority or expert perspective relevant to your niche - this might be you!
Focus on a single piece of advice or tip to avoid a common mistake.
Examples Using The Template:
For Cooks: "The No. 1 Ingredient To Avoid In Baking, According To A Pro Pastry Chef"
For Photographers: "The No. 1 Lighting Mistake To Avoid In Portrait Photography, According To A Pro Photographer"
For Marketers: "The No. 1 Instagram Strategy To Avoid In 2024, According To An Influencer"
3. A 1-Step Upgrade For Better Results In Your Niche
The Original Headline:
The 1-Ingredient Upgrade for Better Banana Bread
Why It Works 🧠
Simplicity: The headline promises a single, easy change for improvement. There being one thing to add builds curiosity.
Practical Value: It offers a practical tip that's easy to implement.
Targeted Improvement: Focuses on improving a specific, popular item.
Your Content Idea Template:
The 1-[Element] [Upgrade] for Better [Specific Item/Activity]
How To Adapt It For Your Niche:
Identify a common item or activity in your niche that people often want to improve.
Think of one simple, easy-to-implement change or addition that could make a significant difference.
Examples Using The Template:
For Home Decor: "The 1-Accessory Upgrade For An Ultra-Chic Living Room"
For Gardening: "A 1-Plant Upgrade For A More Colorful Perennial Garden"
If You Found This Helpful (Or Not So Helpful)…
Please let me know using the poll below!
This is the first time I’ve done this and I’m not sure whether you’d want more content ideas in this format.
If you do, it may be something I continue going forward 🙂.
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And that’s all for today!
Dil, The Pen Pivot