🤥 A big lie

🧠 WELCOME TO THE PEN PIVOT

In today’s email:

• 🔧 Creator Tool Of The Day:

  • Training to 10x your social media success.

• 🖱️ Get More Clicks:

  • Using the power of transformation.

• 💡 A Content Idea For You:

  • A big lie.

  • Headline template included 👍️ 

🔧 PRESENTED BY AMA

Level Up Your Social Media Strategy This April

Master the art of crafting a social strategy. This small group and conversational training from the American Marketing Association equips you with the knowledge to create highly effective content plans and audience engagement strategies. Define your purpose and measure your impact.

Boost Your Engagement; Register Now!

🖱️ GET MORE CLICKS

Use The Power Of The “Before And After” Transformation

We can’t help but click on headlines that promise a transformation.

It speaks directly to our love of storytelling.

We love seeing something being taken from a bad initial state to a desirable end state.

It’s why we love rags-to-riches stories.

Stories of change, progress, and achievement.

Part of why we love it comes down to curiosity — we want to see/learn more about the end result.

But we also want to know if it could offer us a blueprint to achieve the same desirable end result.

Some of the greatest headlines ever follow this simple before-and-after transformation formula.

There are many ways of doing it, but here’s a simple template to get you started:

Examples:

• “See How This Water Filtration System Turns A Polluted River Into Drinkable Water”

• “See How This Small Workspace Redesign Turns A Cluttered Desk Into A Productive Haven”

• “See How This Budgeting App Takes All Of Your Debt And Makes It Seem Easy To Pay Off”

Bottom Line:

If you can frame your headline in a way that suggests the audience will get to see a transformational outcome, do it.

It’s a very powerful motivator and we can’t resist clicking to see the end result.   

💡 A CONTENT IDEA FOR YOU

A Big Lie Your Audience Has Been Told (And What Successful People Do Differently)

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Challenges Common Beliefs: It contradicts a widely held view —”contrarian” content will always spark curiosity.

• Authority: Specifying a group admired for their success or wisdom lends credibility.

• Actionable: The headline suggests practical and perhaps easier/more effective pathways to success.

🔁 How To Adapt It For Your Niche:

1. Identify A Common Misconception: Choose a belief or practice in your niche that might be misleading.

2. Select An Admirable Group: Consider which groups or individuals are looked up to in your field. What do they do differently?

3. Offer The Alternative Actions: Provide the alternative actions that this group adopts instead of the common misconception.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt template into ChatGPT after filling in your niche:

Hi ChatGPT, I'm focusing on the [insert niche] niche and planning to create content following the headline template:

"[Admirable Group Of People] Know That [Common Misconception] Is A Big Fat Lie. They Do This Instead"

It's modeled on the headline "Emotionally Intelligent People Know That Willpower Is A Big Fat Lie. They Do This Instead"

I need headline ideas that fit the headline template.

Specifically:

- Identify An Admirable Group in My Niche: Who are the respected or successful figures or groups in my field?

- Pinpoint a Common Misconception: What widely held belief or practice in my niche might actually be misleading?

- Reveal Their Contrasting Actions: What do these admirable people do differently that contradicts the common belief?

🎨 Examples Using The Template:

For Creators:

• For Productivity: "8-Figure CEOs Know That Working Longer Hours Is A Big Fat Lie. They Do This Instead"

• For Photography: "Expert Photographers Know That Expensive Gear Is A Big Fat Lie. They Do This Instead”

For Businesses Doing Content Marketing (B2C):

• Eco-Friendly Brand: "Environmental Experts Know That Recycling Alone Is A Big Fat Lie. They Do This Instead”

• Financial Advisors: "Financial Planners Know That Strict Saving Is A Big Fat Lie. They Say Do This Instead"

For Businesses Doing Content Marketing (B2B):

• For Consulting: "Successful Startups Know That Prioritizing Product Features Is A Big Fat Lie. The Do This Instead”

• For Marketing: "Digital Marketing Experts Know That Instagram Engagement Pods Are A Big Fat Lie. They Do This Instead”