- The Pen Pivot
- Posts
- Content idea: 💪 A powerful tactic
Content idea: 💪 A powerful tactic

In This Email
💡 2 Content Ideas To Try:
Headline templates and AI prompts included 👍️
🔒️ 2 More Headline Templates:
Visible to Pro readers and part of Look At Hooks — 400+ psychology-driven templates to boost your content’s views, shares, and engagement.
💡 Content Template #1
Share A Simple Yet Powerful Tactic To Improve Performance
Your Headline Template:
1 Highly Effective [Topic] [Tactic/Method/Strategy] Every [Role] Can Do
The Inspiration:
“1 Book Marketing Tactic Every Author Can Do”
~ Story Grid
Why The Headline Works:
Specificity: A single, powerful solution feels manageable and valuable.
Ease: Appeals to our desire for quick, actionable fixes that “everyone” can do.
How To Adapt It For Your Niche:
Pick A Topic: One your audience cares about.
Pick A Tactic/Method/Strategy: One that addresses the topic.
Define The Role: Call out your audience's role directly in the headline.
Speed Things Up With ChatGPT:
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].
I want to create content based on the following headline template:
1 Highly Effective [Topic] [Tactic/Method/Strategy] Every [Role] Can Do
This template is modeled on the following headline:
1 Book Marketing Tactic Every Author Can Do
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each headline should:
- Replace [Topic] with a key area of focus in my niche.
- Replace [Tactic/Method/Strategy] with a specific tactic, method, or strategy relevant to my niche.
- Replace [Role] with a specific role within my target audience.
Examples Using The Template:
For Creators:
Cooking: "1 Highly Effective Meal Prep Strategy Every Home Cook Can Do"
Gardening: "1 Highly Effective Propogation Technique Every Gardener Can Do"
For Businesses Doing Content Marketing (B2C):
Travel Agent: "1 Highly Effective Flight Booking Hack Every Traveler Can Do"
Pet Store: "1 Highly Effective Training Method Every Dog Owner Can Do"
For Businesses Doing Content Marketing (B2B):
Software Developer: "1 Highly Effective Debugging Method Every Javascript Developer Can Do"
Marketer: "1 Highly Effective Local SEO Strategy Every Local Business Can Do"
💡 Content Template #2
Share A Surprising Addition That Can Boost A Specific Experience
Your Headline Template:
The Unexpected [Item] You Should Be Adding To Your [X]
The Inspiration:
"The Unexpected Beverage You Should Be Adding To Pancake Mix"
~ Daily Meal
Why The Headline Works:
Novelty: "Unexpected" sparks curiosity — it draws us in with something new.
Specificity: Mentioning a single item piques interest — we can’t help but find out what it is.
How To Adapt It For Your Niche:
Pick The Item: Something surprising in your niche that solves a specific problem.
Highlight The Benefit: Show the unique advantage this item brings to the problem.
Don’t worry if you’re struggling to think of one — the prompt below will generate even more detail than usual.
Speed Things Up With ChatGPT:
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:
The Unexpected [Item] You Should Be Adding To Your [X]
This template is modeled on the following headline:
The Unexpected Beverage You Should Be Adding To Pancake Mix
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each headline should:
- Replace [Item] with a specific and surprising item.
- Replace [X] with a specific context or application where this unexpected item would be beneficial.
Under each headline idea, briefly state what the unexpected item you're referring to is.
Examples Using The Template:
For Creators:
Cooking: "The Unexpected Spice You Should Be Adding To Your Pasta Sauce"
Fitness: "The Unexpected Stretch You Should Be Adding To Your Warm-Up"
For Businesses Doing Content Marketing (B2C):
Travel Agent: "The Unexpected Gadget You Should Be Adding To Your Travel Kit"
Home Decor Store: "The Unexpected Minimalist Accessory You Should Be Adding To Your Living Room"
For Businesses Doing Content Marketing (B2B):
Marketer: "The Unexpected Strategy You Should Be Adding To Your Facebook Ad Campaign"
HR Consulting: "The Unexpected Question You Should Be Adding To Your Interviews"
💡 Content Template #3 (PRO)
This template uses social proof to generate views and engagement.
Use the AI prompt to turn it into content ideas for your niche.
Your Headline Template:
🔒️
Unlock 400+ psychology-driven templates to save you 20+ hours/month on content creation.
Creator Picks
A legendary marketer shared 24 psychological triggers that get people to buy stuff from you.
Keep rambling? Wes Kao shares 9 simple ways to be more concise without losing anything important.
Did you find today's newsletter content valuable? |