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AI Content Trap

Before you put your faith into yet another AI content tool…
There’s this moment from Shark Tank that always stuck with me.
Two founders walk in, pitching a cybersecurity startup with a slick deck and big buzzwords.
Mark Cuban listens for 10 seconds, then cuts them off:
“Do either of you have a technical background?”
They say no.
He’s out. Instantly.
Didn’t matter how exciting the product sounded.
Because Cuban knows what a lot of us forget:
If the people behind the tool don’t understand the work…they won’t build something that actually works.
And that brings me to the flood of AI content tools out there right now.
They all promise faster, better, easier.
But most of them? Built by marketers, not creators.
You can feel it — vague writing, bloated structure, no real insight.
Now, I’ve shared a lot of custom AI prompts and tools in this newsletter.
And the ones that hit hardest?
They’re the ones I actually use — in real content, for real results.
Example:
Even when I think my writing’s clear and to the point, I can almost always cut 20% — with no loss of meaning.
Because I repeat myself more than I realize.
That’s why I use this simple ChatGPT prompt (a premium version of which just hit the Pro AI Prompt Vault).
Plug it into ChatGPT and try it:
“Review the following content. Identify any repetitive phrases or redundant ideas. Suggest edits to tighten the writing while keeping the original meaning intact.”
It’s simple — but anyone who creates content will know:
This prompt was written by someone who actually writes.
Same goes for this next tool.
I first heard about Koala AI in the Fat Stacks forum — where nerdy bloggers hang out.
It was built by a super active blogger and forum member.
He’d already helped me several times when I was scaling my own blogs (one hit 300K monthly pageviews).
So when he launched Koala, I signed up immediately and eventually became an affiliate.
It’s an AI writing tool for bloggers/online writers who want to drive traffic from Google, social media, or both — without the heavy lifting.
And you can tell a creator built it.
It handles internal linking.
It has a “humanize” mode that makes the AI text sound more human (and bypass detectors).
And a bunch of other features that make one thing clear:
This is a tool that gets it — because the person behind it does.
Bottom line:
Most AI content tools are built fast, priced high, and forgotten quickly.
But if you want to try one that’s built by a real creator — and used by real online writers…
Until next time,
Cheers,
Dil