Ali Abdaal's 2-Word Headline Hack

So simple it hurts.

November 20, 2023

Welcome to The Pen Pivot!

In this email:

🔧 Creator Tool Of The Day: Polished profile pics on demand.
💡 Psychology-Backed Content Trick:
- Get More Clicks - Ali Abdaal’s two-word headline hack.
🐰 Rabbit Holes And Resources:
- The $10 million dollar blueprint, 6 homepage secrets, and more.

Let’s get to it.

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What Does He Do?

Ali Abdaal - the $4 million/year YouTuber - often adds two little words to his headlines to get more clicks.

“Evidence-based”.

Examples:

Why Is It Effective?

It hacks into the psychological effect of “Authority Bias”.

💡 Content Psychology Takeaway: Information from recognized authorities or experts is often seen as more trustworthy and accurate.

The use of “evidence-based” positions Ali Abdaal as an expert.

The headline suggests that the content is based on actual research.

This makes it seem more trustworthy (and clickworthy).

How Can You Use This?

Consider boosting your content’s credibility by suggesting authority in your article, blog post, or video titles.

“Data-backed”, “research-backed”, “science-supported”, “tried and tested”, and so on.

It works even when your niche isn’t traditionally considered “academic”.

Examples:

Ideas:

Yep - it’s additional work. But it’ll usually also mean high-quality content.

Plus, the additional clicks you’ll get to the headline will make it more than worth it.

BONUS - A Few Tools Ali Abdaal Uses:

🍫 Today’s link candy for content creators:

And that’s all for today!

Dilshan, The Pen Pivot