Your audience needs this content

In This Email

• 🧪 Hook Science:

  • The “social consequences” hook trick.

• 💡 A Content Idea To Try:

  • Headline template and AI prompt included 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven templates to triple your content’s views.

Quiz

^{*Link to the study at the bottom of this email}

Hook Science

Click Trick Of The Week: “Social Consequences”

A Great Hook:

Let’s dissect this headline and turn it into a template you can use in your own niche. 

Why Does It Work So Well? 

Social Acceptance: Our desire to be liked, respected, and validated by others is tough to resist. 

If we hear of something that might threaten our social or professional standing, we’re checking it out. 

Quick Note/Disclaimer: 

The goal here isn’t to call your audience out or make them feel bad.

We want to share legitimately useful insights. 

All we’re doing is packaging these insights in a way that’ll get their attention. 

And the best way to do that is with an emotionally-driven headline. 

How You Can Use This:

1. Identify Social Norms: Think about what social expectations and norms exist within your niche or industry.  

2. Identify Undesirable Actions/Behaviors: Which actions or habits might be perceived negatively due to breaking these norms?

A Headline Template To Try In Your Own Niche

Examples From Different Niches:

• Realtor: “5 Showing Behaviors That Make You A ‘Turn-Off’ To Buyers, Realtor Warns”.

• Home Decor: “5 Living Accessories That Make You Seem ‘Outdated’, Designer Warns”

Don’t worry if you’re struggling to think of a headline.

Just paste the template into ChatGPT and ask it to come up with headline ideas for your niche/industry. 

💡 Content Template #1

Help Your Audience Identify Behaviors That “Self-Sabotage” Their Success

Your Headline Template:

The Inspiration:

"7 Things That Self-Sabotage Your Business" ~ Inc

Why The Headline Works:

• Self-Reflection: "Self-Sabotage" triggers introspection. We're motivated to identify and correct our own harmful behaviors.

How To Adapt It For Your Niche:

1. Define The Outcome: Determine the specific outcome or goal your audience is trying to achieve.

2. List The Self-Sabotaging Factors: Identify common mistakes, habits, or behaviors that prevent the achievement of the desired outcome.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

"[Number] Things That Self-Sabotage Your [Outcome]"

This template is modeled on the following headline:

"5 Things That Self-Sabotage Your Fitness Goals"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of factors.

- Replace [Outcome] with a specific goal or result.

Examples Using The Template:

For Creators:

• Fitness: "7 Things That Self-Sabotage Your Workout Routine"

• Gardening: "5 Things That Self-Sabotage Your Vegetable Garden"

For Businesses Doing Content Marketing (B2C):

• Travel Agent: "8 Things That Self-Sabotage Your Budget Travel Plans"

• Construction: "7 Things That Self-Sabotage Your Renovation Project"

For Businesses Doing Content Marketing (B2B):

• HR Consulting: "6 Things That Self-Sabotage Your Employee Retention"

• Supply Chain Management: "8 Things That Self-Sabotage Your Inventory Control"

💡 Content Template #2 (PRO)

This template uses the psychological trigger of loss aversion to generate clicks, views, and engagement.

Use the AI prompt to instantly turn it into headline ideas for your niche or industry.  

Your Headline Template:

🔒️ 

Unlock hundreds of templates and prompts to save you 20+ hours/month on content creation.

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