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- 👑 Try this authoritative hook
👑 Try this authoritative hook
🔒️ Welcome To This Week’s Pro Newsletter
💡 3 x Pro Content Ideas:
Headline templates and custom AI prompts.
🤖 2 x AI Prompts For Creators:
Generate an attention-grabbing introduction for any piece of content using the “SPEAR” framework.
Get suggestions for types of personal stories that’ll make a piece of content more engaging.
Both added to the Creator’s Prompt Vault.
Pivot U: Pro Lesson Upload
A 4-Step Process For Writing The Most Valuable Blog Post On Any Topic In Your Niche
Harsh truth: The world of online content is ruthless.
Write something today and see it outdone by someone else tomorrow.
It’s a grind — and it gets frustrating.
But what if I told you there was a simple 4-step process you can use to structure a blog post so comprehensive it becomes impossible to ignore?
One that’s so valuable that people refer to and link back to it as a “pillar” piece in your industry.
We go through this 15-minute process in this week’s Pivot U lesson:
💡 Pro Content Template #1
Share A Desirable, Expert-Endorsed Trait, Quality, Or Item
Your Headline Template:
The Most [Positive Adjective] [Category Item] According To [Group/Authority]
Why The Headline Works:
Social Proof: Referring to an authoritative source increases the credibility and perceived value of the information.
Validation: Many people will view the content to see if they fall into or are at least aware of this positive, desirable category.
How To Adapt It For Your Niche:
Pick A Category: A specific category of items within your niche that your audience would be interested in.
Choose The Positive Adjective: One that highlights an appealing quality of the [Category Item]
Refer To An Authority: A relevant group or authority whose opinion carries weight in your niche.
Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:
“The Most [Positive Adjective] [Category Item] According To [Group/Authority]”
This template is modeled on the following headline:
"The Most Essential Embroidery Hoop According To Artisans"
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each headline should:
Replace [Positive Adjective] with a positive quality relevant to the [category item]
Replace [Category Item] with one that's specific to my niche.
Replace [Group/Authority] with a relevant group or authority.Examples Using The Template:
For Creators:
Cooking: "The Most Important Knife Skill According To Culinary Instructors"
Crafting: "The Most Essential Embroidery Hoop According To Artisans"
Travel: "The Most Scenic Coastal Hike According To Adventure Bloggers"
For Businesses Creating Content (B2C):
Home Improvement: "The Most Reliable Low-VOC Paint According To Interior Designers"
Fitness Studio: "The Most Effective Sun Salutation Sequence According To Yoga Instructors"
For Businesses Creating Content (B2B):
HR: "The Most Effective Employee Wellness Program According To HR Managers"
Event Planning: "The Most Popular Virtual Event Platform According To Event Coordinators"
🔒️ Pro Content Template #2
This template uses loss aversion and relatability to generate views and engagement.
Use the AI prompt to turn it into content ideas for your niche.
Your Headline Template:
🔒️
👋 Hey there — Dil here.
Join Pen Pivot Pro to view this template and read the rest of this Pro post.
Trust me — it’s awesome.
