🧠 WELCOME TO THE PEN PIVOT
In today’s email:
🔧 Creator Tool Of The Day:
Make your image file sizes smaller - for free.
🖱 Get More Clicks:
Using the power of big names.
💡 A Content Idea For You:
Help your audience avoid this crucial newbie mistake.
Headline template included 👍
🔧 TOOL OF THE DAY
Optimizilla
A great image can make a piece of content 10x more memorable.
The Problem: High-quality images often have large file sizes.
Heavy images slow down websites, hurt SEO, and mess up email deliverability.
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Oh - and it’s free.
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🖱 GET MORE CLICKS
Use Big Names In Your Headlines
Which of these headlines is likely to get more clicks?
“The Biggest Investment Mistake You Could Make In Your 20s”
“Warren Buffett Says This Is The Biggest Investment Mistake You Could Make In Your 20s”
The second one is.
Why?
Because it uses the power of a big name.
More importantly, a big name the target audience of the content actually cares about.
You’ll see huge content creators and publications using big names in their headlines all the time.
Because it gets more clicks.
💡 We attribute the positive qualities of well-known brands and personalities to unrelated things we associate with them.
By associating our content with a big name — whether that’s a celebrity figure or a beloved brand — we borrow their credibility.
So…
Next time you create a piece of content that references a big name, see if you can include it in the headline to get more attention.
You could even reference a big name in your content purely for the sake of being able to include it in your headline.
The effect is powerful enough for this to be worth doing — as long as it doesn’t feel forced or unnatural.
💡 A CONTENT IDEA FOR YOU
Help Your Audience Avoid A Mistake That Makes Them Appear Like A “Newbie”
🔨 Your Headline Template:
"This One [Specific Mistake] Broadcasts That You're A Newbie [Role]"
🔎 The Inspiration:
"This One Grammar Mistake Broadcasts That You’re a Newbie Writer"
🧠 Why The Headline Works:
Fear Of Incompetence: It taps into our fear of appearing incompetent or inexperienced.
Authority: Highlighting a common mistake that “newbies” in your field make sets you apart as more experienced.
Specificity: There being “one mistake” makes it seem crucial and adds a sense of urgency to the content.
🔁 How To Adapt It For Your Niche:
Pick A Common Beginner Error: Identify a mistake commonly made by newcomers in your niche.
Provide A Solution: Offer clear, concise advice on how to avoid or correct this mistake.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste this into ChatGPT after filling in your niche.
Hi ChatGPT, I'm a content creator in the [insert niche] niche and want to create a piece of content using the headline template:
"This One [Specific Mistake] Broadcasts That You're A Newbie [Role]"
This template is modeled on the headline:
"This One Grammar Mistake Broadcasts That You’re a Newbie Writer"
I'm looking for content ideas within my niche that fit this headline template, specifically:
- Identify a specific mistake commonly made in my niche.
- Describe how this mistake can reveal that someone is a newcomer or inexperienced.
- Briefly suggest how this mistake can be avoided. 🎨 Examples Using The Template:
For Creators:
For Food: “This One Seasoning Mistake Broadcasts That You’re A Newbie Chef”
For Fitness: “This One Bicep Curl Mistake Broadcasts That You’re A Newbie Lifter”
For Personal Finance: “This One Budgeting Mistake Broadcasts That You’re A Newbie Saver”
For Businesses Doing Content Marketing (B2C):
Pet Supplies: “This One Dog Feeding Mistake Broadcasts That You’re A Newbie Pet Owner”
Travel Agency: “This One Flight Booking Mistake Broadcasts That You’re A Newbie Traveler”
For Businesses Doing Content Marketing (B2B):
Marketing: “This One Facebook Ads Mistake Broadcasts That You’re A Newbie Marketer”
Business Consulting: “This One Delegation Mistake Broadcasts That You’re A Newbie Manager”
