💡 Another MrBeast trick

🧠 IN TODAY’S EMAIL

• 🧪 Hook Science:

  • Get more clicks using the power of big money.

• 💡A Clickable Content Idea For You:

  • Give your audience a key ingredient for success in your niche.

  • Headline template included 👍️ 

• 🏅 Hook Of The Day:

  • This book wouldn’t have sold anywhere near as much without its killer title.

🧪 HOOK SCIENCE

Get More Clicks By Putting “Big Money” Numbers In Your Headlines

Examples:

• The $21,000 First Class Airplane Seat - Casey Neistat [link]

• “Protect $500,000 Keep It” - MrBeast [link]

• “How This $80M+ Founder Launches A Startup In A Weekend” - My First Million [link]

Why It Works:

• Aspirations: Large money values grab our attention and speak to our deep-seated desires for wealth.

• Social Comparison: We click the headline to measure our own success against the sensational benchmarks set by the content.

Many of MrBeast’s videos make use of this hack.

A lot of his most popular content involves huge sums of money with the exact figure included in the headline to generate attention and clicks.

It even works in niches that aren’t considered financial or entrepreneurial.

Every niche has eye-wateringly expensive items/activities or wealthy people you could create content about.

Eg. expensive foods, clothing items, DIY tools, and so on.

It can be irresistible — simply due to our obsession with wealth and excess.

💡 A CLICKABLE CONTENT IDEA FOR YOU

Give Your Audience A Key Ingredient For Success In Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Trust: A headline that admits "There's no secret formula" sets a tone of honesty.

• Exclusivity: "One thing you need" creates a sense of exclusivity — a key that unlocks potential or a secret that others may not know.

🔁 How To Adapt It For Your Niche:

1. Pick A Common Challenge: A universal goal or challenge within your niche that seems daunting to your audience.

2. Find The 'One Thing': A unique piece of advice or action that could make a significant difference in overcoming this challenge or achieving this goal.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche.

Hi ChatGPT, I'm creating content for the [insert niche] niche and I'm interested in using the headline template:

"There’s No Secret Formula To [Achieving Skill Or Goal] - But There Is One Thing You Need." 

I'm looking for headline ideas that offer a singular, impactful piece of advice for overcoming a specific niche-related challenge or achieving a goal.

Please give me 10 headline ideas that follow this template. Details:

- A skill or goal relevant to my niche where one key insight or tool could be impactful.
- A brief explanation of why this "one thing" is so crucial.

🎨 Examples Using The Template:

For Creators:

• For Gardening: "There’s No Secret Formula To Perfect Roses - But There Is One Thing You Need"

• For Food: “There’s No Secret Formula To The Perfect Espresso - But There Is One Thing You Need”

• For Photography: “There’s No Secret Formula To A Captivating Photo - But There Is One Thing You Need”

For Businesses Doing Content Marketing (B2C):

• Eco-Friendly Brand: “There’s No Secret Formula To Zero Waste Living - But There Is One Thing You Need”

• Home Decor Brand: “There’s No Secret Formula To Feng Shui - But There Is One Thing You Need”

For Businesses Doing Content Marketing (B2B):

• Business Consultant: "There's No Secret Formula To Landing Big Clients - But There Is One Thing You Need"

• For Event Planning: “There’s No Secret Formula To A Memorable Event - But There Is One Thing You Need”

🏅 HOOK OF THE DAY

“The 4-Hour Workweek” By Tim Ferriss

Sure — the content was original for its time.

But the book title was pivotal to its success.

Tim Ferriss used ads to test the response to several different book titles before its release.

“The 4-Hour Workweek” won.

🧠 Hook Psychology:

• Aspirations: The title addresses two universal aspirations — more time and more freedom.

• Unique Mechanism: It suggests a new and radical system for achieving these aspirations.

• Specificity: A precise and bold promise (“4-Hour”) combined with a transformative outcome (“Workweek”) grabs attention.

• The Law Of Least Effort: We’re drawn to the promise of achieving more with less effort.