SpongeBob Content Got Him A Following Of 10.1 Million People - Here's His Dead-Simple Strategy

🔧 tool of the day

📣 “Look At Hooks” (By The Pen Pivot)

Before you click publish…

Take an extra 30 seconds to write a headline that’ll actually get clicked. 

Sad truth: People spend hours creating awesome content that doesn’t get read or viewed because of a terrible headline.

That’s why we created ”'Look At Hooks”:

• 100 Psychology-Backed Headline Templates: Based on actual pieces of content by huge creators and publications like MrBeast, Condé Nast, and Motley Fool. 

• Filter By Content Type: Headline templates for how-to content, listicles, opinion pieces,  product reviews, and more.

• Filter By Emotion: Choose headlines based on emotions such as FOMO, relief, empathy, frustration, and more.

• Each Template Works In Any Niche: Just fill in the blanks for your specific piece of content and you’re good to go. 

Click here to get access to 100 proven headline templates (limited-time launch sale)

🥑 binging with babish

How To Use The Familiarity Of Pop Culture To 10x Your Engagement And Following

The YouTube channel Binging with Babish has 10.1 million subscribers and earns millions of dollars per year using one dead-simple concept.

It recreates dishes from popular movies and TV shows.

Previous hits:

• “Binging with Babish: Ratatouille (Confit Byaldi) from Ratatouille”

• “Binging with Babish: Krabby Supreme from SpongeBob SquarePants”

Whether you’re a writer, YouTuber, social media creator, or anything else…

Here’s how to use the same psychological effect that Binging With Babish taps into and 10x your engagement.

Why Is It So Effective? 

Binging with Babish taps into the familiarity heuristic.

People have a bias toward things that are familiar to them.

They also tap into nostalgia - a powerful emotion that triggers positive feelings from the past.

Here’s a rundown of what happens in viewers’ minds:

• They see foods from their favorite shows and movies.

• It triggers a sense of nostalgia and connection.

• This makes them more likely to engage.

How You Can Use The Familiarity Of Pop Culture In Your Content Too:

Ideas:

• Simple References: Elements from popular movies, shows, or memes.

• Recreate Iconic Moments: Whether it's cooking, fashion, or tech reviews, recreate or reference iconic moments from popular culture.

• Series Inspired by Popular Media: Start a series that takes inspiration from well-known movies, books, or TV shows.

• 'Versus' Content: Compare modern takes with traditional/classic methods or items, playing on the familiar versus the new.

• Behind-the-Scenes of Popular Topics: Provide a deeper look into well-known subjects, processes, or products from pop culture.

• Familiar Challenges: Engage in popular challenges or trends that are recognizable to your audience from pop culture.

Other Creators That Do This Well

Epic Rap Battles of History [Link]:

Pits historical and pop culture figures against each other in rap battles.

The Onion [link]:

Uses familiar news formats to satirize current events and public figures.

BuzzFeed [link]:

Their ultra-clickable quizzes often reference pop culture - everything from nostalgic TV shows to current trends.

Your 3-Step Actionable Summary:

• Track And Review: Stay updated on both current and classic pop culture references in your niche.

• Integrate Pop Culture: Weave these references into your content.

• Engage With Your Audience: Use these familiar elements to relate to and engage with your audience.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• A tool to create scroll-stopping images for Facebook, Instagram, YouTube and more [link]

• Cut your blog post research time in half with this ridiculously simple method [link]

• How to grow on Instagram (10K followers in 30 days) [link]

• The remarkable power of repeatable content (2x your results without having to work harder) [link]

Cheat Sheets For Content Creators:

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]