🙊 A boastful content idea

🧠 IN THIS EMAIL

• 🔧 Creator Resource Of The Day:

  • This glorious copywriting resource is available to anyone.

• 💡 2 x Clickable Content Ideas To Try:

  • Headline templates included 👍️ 

• 🍬 Link Candy For Creators:

  • Golden screenshots for writers AND Nike’s 7-step storytelling framework.

✍️ POP QUIZ

^{*Link to study at the bottom of this email}

🔧 RESOURCE OF THE DAY

The Secrets Of Copywriting

Copywriting lessons on YouTube are often too superficial to give you any real value.

It’s a shame — copywriting is possibly the most important skill a content creator could learn.

Luckily, the team over at Copy That have put out a 5-hour copywriting megacourse that doesn’t skip a thing.

And it’s on YouTube 🙂.

Learn The Secrets Of Copywriting

(Not Sponsored)

💡 CLICKABLE CONTENT IDEA #1

Share Something So Good You Can’t Help But Boast About It

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Hyperbole/Exaggeration: Using "So Good" intensifies the quality of [X] — it grabs attention and sets high expectations.

• Social Proof: The [Specific Boast] suggests a testimonial or endorsement — this increases trust and credibility.

🔁 How To Adapt It For Your Niche:

1. Identify Your Unique Item: Choose a specific item or aspect of your business or niche that stands out and is worth talking about.

2. Write A Brief, Specific Boast: One that highlights the high quality or impact of the item. Try to make it sound personal and relatable like the original example.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[X] [Topic] Is So Good, [Specific Boast]"

This template is modeled on the following headline:

"This Travel Pillow Is So Good, I Slept 8 Hours Straight On My Last Flight"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [X] with a specific item, solution, concept, or activity.

- Replace [Specific Boast] with a relatable piece of evidence proving that [X] is in fact "so good", like in the headline the template is modeled on. 

🎨 Examples Using The Template:

For Creators:

• Travel: "This Travel Pillow Is So Good, I Slept 8 Hours Straight On My Last Flight"

• Music: "These Drumsticks Are So Good, They Literally Feel Like Extensions Of My Arms"

For Businesses Creating Content (B2C):

• Photographer: "This Wedding Photo Strategy Is So Good, We Picked Up On Moments They Didn't Even Know Happened"

• Home Decor: “Our DIY Rustic Bookshelf Is So Good, My Neighbour Copied It For Her Living Room”

For Businesses Creating Content (B2B):

• Graphic Design: “Our Logo Design Package Is So Good, Over 200 Startups Have Featured Our Work In Their Launch”

• HR Consulting: “Our Employee Wellness Program Is So Good, It’s Been Featured In National HR Magazines”

💡 CLICKABLE CONTENT IDEA #2

Teach Your Audience A Specific Method With A Dramatic Outcome

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Authority Bias: People trust information from perceived experts more readily.

• Specificity: It promises a clear and specific path to achieving a goal. People love digestible and actionable information.

• Aspiration: The suggestion of transformation taps into our desire for improvement and positive change.

🔁 How To Adapt It For Your Niche:

1. Pick Your Method: Choose a method or technique in your niche that has the potential to lead to a transformation.

   • The more obscure the method, the better.

2. Highlight The Transformation: Define the specific aspect of your audience's experience that the method can improve.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Expert] Explains How [Specific Method] Can Transform Your [X]"

This template is modeled on the following headline:

A Personal Trainer Explains How The 12-3-30 Walking Workout Can Transform Your Body

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Expert] with a professional role or authority in my niche.

- Replace [Specific Method] with a specific technique or approach relevant to my niche. This should be a real one and not one you make up please. It should ideally be something more obscure, not obvious.  

- Replace [X] with a specific outcome or benefit relevant to my niche.

🎨 Examples Using The Template:

For Creators:

• Food: "Chef Explains How Sous Vide Cooking Can Transform Your Steak Flavor"

• Gardening: "Gardener Explains How No-Dig Gardening Can Transform Soil Health"

For Businesses Creating Content (B2C):

• Realtor: "Realtor Explains How 3D Virtual Tours Can Transform Your Property Marketing"

• Career Coach: "Career Coach Explains How Co-Working Spaces Can Transform Opportunities For Remote Workers"

For Businesses Creating Content (B2B):

• Logistics Consulting: "Supply Chain Analyst Explains How RPA Automation Can Transform Your Warehouse Efficiency"

• HR Consulting: "Talent Acquisition Expert Explains How Behavioral Assessments Can Transform Your Hiring Quality"

🍬 LINK CANDY FOR CREATORS

• Every writer should keep these two screenshots stuck to their desktop [link]

• Persuade anyone with this 7-step storytelling framework — even Nike uses it [link]