🏴‍☠️ The enemies

🧠 IN TODAY’S EMAIL

• 🔧 Creator Tool Of The Day:

  • Fiction writers - don’t get left behind. Learn how to use AI to your advantage.

• 🖱️ Get More Clicks:

  • Using your enemies and villains.

• 💡 A Content Idea For You:

  • “Low-effort” actions for your audience to take.

  • Headline template included 👍️ 

🔧 PRESENTED BY WRITE WITH AI

Write Your Next Story With AI

Fiction Writers, it's time to get ahead with AI:

• Create an original plot outline in 30 minutes

• Build unforgettable worlds and characters readers will love

• Fix the 2 biggest genre mistakes keeping you undiscovered

Click here to get instant access.

🖱️ GET MORE CLICKS

Call Out The Villain In Your Headlines

Every story needs a villain.

An “enemy”, an “antagonist” — whatever you want to call it.

Take a step back and consider who the villains in your niche are.

They should be universally recognized and easy for your audience to your relate to.

Villains can exist in many different forms. Here are a few examples:

• Products/services that don’t deliver

• Internal struggles

• Giant corporations

• Outdated practices

• Bad habits

As you can see, the villains aren’t usually human beings.

They’re items/entities that strike concern/anger in your audience.

Examples of villains from different niches:

• Sustainability: Fast fashion

• Real Estate: Hidden costs

• Productivity: Procrastination

• Entrepreneurship: The 9-5 lifestyle

• Fitness: Fad diets

• Beauty: Harsh chemicals

• Gardening: Invasive plants

• Personal Finance: Credit card debt

To identify the villains in your niche, dive deep into the common challenges, frustrations, and obstacles your audience faces.

You’ll rally your audience around your message and position your content as the “hero” in the story.

Here are some examples of headlines that use the powerful motivator of us vs them:

• “Fight Fast Fashion By Embracing These 5 Sustainable Wardrobe Choices”

• “First-Time Homebuyers - Here Are 7 Hidden Costs You Don’t Want To Fall Victim To”

• “A 5-Step Morning Routine To Crush Procrastination And 2x Your Productivity”

Referencing the villain in your headlines will spark an emotional response in your audience.

It drives clicks because it creates conflict and promises empowerment.

💡 A CONTENT IDEA FOR YOU

Helping Your Audience Achieve A Goal Using “Low-Effort” Actions

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• The “Law Of Least Effort”: We prefer solutions that require minimal effort — it makes the promised outcome seem more achievable and desirable.

• Solution-Focused: The headline directly addresses a specific problem with a clear, actionable set of solutions.

🔁 How To Adapt It For Your Niche:

1. Identify A Goal Or Problem: Consider the challenges and aspirations within your niche and pick one.

2. Choose A “Low-Effort” Attribute: Pick one that resonates with your audience's needs or limitations.

   • Attributes you could use: Low-Intensity, Low-Stress, Low-Effort, Low-Calorie, Low-Cost, Low-Risk, Low-Maintenance, Low-Resistance, Low-Complexity, Low-Impact.

3. Outline Actionable Steps: Provide clear, achievable actions that align with the chosen low-effort attribute and help reach the goal.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche:

Hi ChatGPT, I'm a content creator in the [insert niche] niche and I want to create a piece of content using the headline template:

"[Number] Low-[Attribute] [Actions] To Achieve [Significant Goal]"

The template is modeled on the headline: 

“10 Low-Impact Exercises To Banish Love Handles”

After considering the challenges or aspirations within my niche, I want to provide solutions that align with the Law of Least Effort— favoring minimal effort or complexity. 

Here are example attributes I'm considering for the headline: Low-Intensity, Low-Stress, Low-Effort, Low-Calorie, Low-Cost, Low-Risk, Low-Maintenance, Low-Resistance, Low-Complexity, Low-Impact.

You don't need to stick to these example attributes - use them as inspiration. 

Could you help me brainstorm 10 headline ideas that follow this headline template? Specifically:

- Goal or Problem: Identify a significant goal or common problem in my niche.
- Choose an Attribute: Select an attribute that best addresses this goal or problem with minimal effort.
- Outline Actionable Steps: Provide clear actions or methods that that align with the chosen attribute and help achieve the significant goal.

🎨 Examples Using The Template:

For Creators:

• For Wellness: "7 Low-Effort Morning Rituals To Achieve Zen-Like Calm"

• For Fitness: "5 Low-Intensity Workouts To Achieve A Toned Body Without The Burn"

• For DIY: “5 Low-Cost DIY Projects To Transform Your Living Room On A Budget”

For Businesses Doing Content Marketing (B2C):

• Financial Planners: "3 Low-Risk Investments To Make In Your 20s To Achieve Retirement Before 60"

• Pet Store: “9 Low-Maintenance Pet Care Tips For A Happy, Healthy Dog”

For Businesses Doing Content Marketing (B2B):

• HR Consulting: “8 Low-Stress Onboarding Processes For 100% Employee Satisfaction”

• Marketing: “7 Low-Cost Facebook Ad Strategies To Increase Online Sales By Up To 24%”