💡 A non-obvious hook trick

In This Email

• 🧪 Hook Science:

  • Click trick of the week — “causal language”.

• 💡 A Content Idea To Try:

  • Headline template and AI prompt included 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven templates to triple your content’s views (without working any harder).

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Hook Science

Click Trick Of The Week: “Causal Language”

Which of these headlines grabs your attention? 

• “5 Simple Car Maintenance Tips You Need To Get Done This Winter”

• “These 5 Car Maintenance Tips Could Prevent A Breakdown This Winter”

The second one, right?

Let’s dissect it and turn it into a template you can use in your own niche. 

Why Does It Work So Well? 

• Causal Language: The second headline links the action (following the tips) to a clear outcome (preventing a breakdown). 

• Loss Aversion: It taps into our fear of negative consequences.

This cause-and-effect relationship makes the content feel more urgent.

How You Can Use This:

1. Pick A Common Problem: A pain point your audience faces.

2. Connect The Solution To The Outcome: A positive result.

3. Highlight The Stakes: The consequences of not acting.

The more specific you can be with both the solution and the outcome, the better. 

A Headline Template To Try In Your Own Niche

Examples:

• Real Estate: "These 5 Home Staging Tips Could Prevent A Painfully Slow Sale"

• Travel: "These 7 Packing Tips Could Prevent Lost Luggage On Your Next Trip"

Stuck?

Paste the template into ChatGPT and ask for headline ideas in your niche 🙂.

Quiz

^{*Link to the study at the bottom of this email}

💡 Content Template #1

Share Some Expert Tips That Simplify A Challenging Task

Your Headline Template:

The Inspiration:

"YouTube's Hard, Until You Know This Pro Trick"

~ Creator Booth

Why The Headline Works:

• Authority: "Pro Tricks" implies expert knowledge.

• Exclusivity: The headline suggests hidden or exclusive information.

How To Adapt It For Your Niche:

1. Pick A Challenging Task: One in your niche that’s commonly seen as difficult.

2. Select Pro Tips: A specific number of tips or strategies to simplify the challenging task.

Speed Things Up With ChatGPT:

Not sure where to start?

Paste this prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

[X] Is Hard, Until You Know These [Number] Pro Tricks

This template is modeled on the following headline:

YouTube's Hard, Until You Know This Pro Trick

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [X] with a specific challenge or topic in my niche.

- Replace [Number] with a specific count of pro tricks.

Examples Using The Template:

For Creators:

• Cooking: "Baking Bread Is Hard, Until You Know These 5 Pro Tricks"

• Home Improvement: "Painting Walls Is Hard, Until You Know These 7 Pro Tricks"

For Businesses Doing Content Marketing (B2C):

• Travel Agent: "Planning Road Trips Is Hard, Until You Know These 5 Pro Tricks"

• Pet Store: "Training Puppies Is Hard, Until You Know These 6 Pro Tricks"

For Businesses Doing Content Marketing (B2B):

• Software Developer: "Debugging Javascript Is Hard, Until You Know These 5 Pro Tricks"

• HR Consulting: "Hiring Top Talent Is Hard, Until You Know These 4 Pro Tricks"

💡 Content Template #2 (PRO)

This template uses authority bias and a problem-solution framework to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche or industry.  

Your Headline Template:

🔒️ 

Get instant access to hundreds of templates and prompts to boost views, save time, and get your content the attention it deserves.

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