Charisma On Command: The Secrets Behind Their 7-Figure Success

-CREATOR OF THE DAY-

CHARISMA ON COMMAND

Charisma On Command has become the go-to resource for anyone wanting to boost their social prowess.

It’s a 6.35 million subscriber YouTube channel that teaches people how to become more charismatic.

It does so using a blend of pop culture analysis, celeb breakdowns, and actionable social strategies.

It generates upwards of $4 million dollars/year, mainly from its online course - “Charisma University”.

Here are 5 of their psychology-backed content strategies you can borrow for your own content:

🎬 Dive Into The Familiar

Charisma On Command often uses pop culture references in their videos.

Clips of late-night talk shows, movies, and music videos.

It makes the content feel instantly familiar.

We’re creatures of habit, and we love seeing what we know.

A well-timed reference or a nod to a trending meme captures attention.

It’s like an inside joke; it instantly builds reliability.

A feeling of being “in-the-know”.

So, consider sprinkling some pop culture into your content.

(Although always be wary of copyright infringement).

🧠 Show, Don't Just Tell:

The YouTube channel is great at breaking down complex ideas with real-life examples.

It makes learning feel more like entertainment.

People love to learn by observation.

The Social Learning Theory suggests that people learn by imitating the behavior of others.

Whether you’re explaining a concept, breaking down a skill, or sharing a story.

Real-life examples work wonders.

Guide your audience with case studies and demonstrations whenever possible.

🤝 Offer Affirmation

Charisma On Command often produces content that recognizes shared insecurities.

“If You Run Out Of Things To Say - Watch This”

“How To Make A Rude Person Instantly Regret Insulting You”

People want to know that they’re not alone in their struggles.

By creating content that echoes this, you’re telling your audience, “Hey, it’s perfectly normal to feel this way”.

It provides solutions and validates common challenges.

This affirmation builds a deeper bond with your audience because it makes them feel understood and seen.

You can do this in any niche. Let’s use gardening as an example:

“We’ve All Overwatered A Plant: Here’s How To Save It”

💪 Empower Your Audience

Charisma On Command doesn’t just entertain its audience.

They empower them.

The content is a beautiful blend of entertainment and actionable insights.

They always give viewers something tangible they can use or reflect on in their own lives.

The human brain values utility.

When we believe we can use the information to better our lives, we’re more likely to pay attention and return for more.

🌟 Name-Drop With Purpose

Names have power.

Remember the last time you heard about Elon Musk or Taylor Swift in unrelated news?

Instant clickbait.

That's “The Halo Effect”.

When you associate your content with a well-regarded name, brand, or idea, their positive reputation can “rub off” on you.

The halo surrounding that well-known concept extends over to you.

So, if you can, weave in popular figures or well-respected ideas related to your niche.

But always keep it relevant.

It gives your content an irresistible credibility boost.

Key Takeaways:

1. Leverage the Power of Pop Culture: Using familiar references can create instant connections and engagement.

2. Prioritize Real-life Examples: People learn best through observation.

3. Validate Audience Feelings: Address common insecurities or struggles in your content.

4. Deliver Actionable Value: Beyond entertainment, offer insights that can be applied in real life.

5. Harness the Halo of Big Names: Associating your content with well-known figures and ideas can enhance its appeal and credibility.

-TOOL OF THE DAY-

ONETAB

Doing research before producing content is key.

While researching, we tend to have many tabs open, which can significantly decrease our PC’s performance by eating up all the RAM.

OneTab saves all the tabs and allows you to open them whenever you want.

This reduces memory usage by 95% and decreases your CPU load.

In turn, this allows you to use your computer to perform more complex actions (eg. video editing) without slowing down.