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Use ChatGPT To Spot Your Readers' Pain Points

Use ChatGPT To Spot Your Readers' Pain Points

April 21, 2023

“A word after a word after a word is power”

~ Margaret Atwood

Welcome to The Pen Pivot!

At 9am (EST) every Monday, Wednesday, Thursday, and Friday, we show tech-savvy writers how to use AI and new tech to write better content, faster.

In today’s email:

AI Writing Tip Of The Day🖋️ - A ChatGPT prompt for identifying your readers’ pain points (and learning how to address them). This is crucial for writing engaging content.
2 x AI Productivity Tools 🛠️ - Get more done.

AI Writing Tip Of The Day 🖋️

A ChatGPT Prompt To Identify Your Readers’ Pain Points

Think of your readers’ pain points as the waypoints on a map.

They’ll help you plot a course through your writing that’ll eventually get your readers exactly where they need to be.

While it’s a pillar of copywriting, identifying pain points is essential for any type of effective writing.

If you can understand their challenges and then offer solutions/insights, you become unstoppable.

I created a ChatGPT prompt that helps me identify the pain points relevant to a specific piece of writing.

It also gives me potential solutions I can write about to address them.

The beauty of it is that it formats the information into a nifty little table - a cheat sheet I refer to before writing anything.

Here’s the prompt. Fill in the blanks, copy the text, and paste it into ChatGPT. Afterward, I’ll show you an example of how I used it.

“I’m writing an article. Please help me identify the reader's pain points so I can address them in my writing. Use the following input parameters to suggest accurate and relevant pain points. Format this information into a table, with the first column containing the pain points, and the second column containing potential solutions:

Topic or theme of my article: [insert here]

Target audience: [insert here]

Overarching goal of the article: [insert the goal or purpose]

Tone or style I want to convey: [insert here]

Industry or niche (if applicable): [insert here]

Any specific issue or challenge faced by the target audience: [insert any ideas you may have]”

Here’s an example of where I used this prompt to generate a “pain point cheat sheet” for an article on building an effective home workspace.

Topic or theme of my article: [how to build an effective home workspace]

Target audience: [freelancers, solopreneurs]

Overarching goal of the article: [help the reader to build a workspace that’s productive and in line with their preferences]

Tone or style I want to convey: [informative, conversational]

Industry or niche: [Productivity, design]

And here’s the ChatGPT response. Zoom in if you have to.

Try it out before you write your next piece, whatever it may be. If you do test it out and have any feedback, reply to this email!

I always love hearing how readers put these prompts to use.

2 Productivity Tools For Writers 🛠️

1. Ursa by Speechmatics - It uses AI to convert spoken audio into accurate and searchable text. Speech-to-text is only going to get better with the rise of AI - it’s pretty exciting. (link)

2. Learn Prompting - A free, open-source course on prompting. In other words, “how to communicate with AI language models 101”. While you can get all your writing prompts here on The Pen Pivot (😉), there are a bunch of general prompting courses worth checking out. (link)

And that’s all folks!

See you on Monday. I’ll be showing you a ChatGPT prompt you can use to destroy writer’s block, once and for all.

Misya, The Pen Pivot