Welcome to The Pen Pivot!
At 9am (EST) every Monday, Wednesday, Thursday, and Friday, we show content creators how to use AI to produce better content, faster.
In today’s email:
AI Tool Of The Day 🛠️ - Seamlessly add AI to your workflow
AI Content Tip Of The Day🖋️ - Get ChatGPT to craft your brand’s story
AI News For Content Creators 📰 - The controversial generative fiction tool
Viral Bits From The Web 🍬 - Post-apocalyptic Midjourney images take Reddit by storm
AI Tool Of The Day 🛠️
Bearly AI - An all-in-one tool that seamlessly adds AI to your workflow. Reading, writing, and content creation - all one shortcut away.
Available on Windows or as a Chrome extension.
(Not sponsored)
AI Content Tip Of The Day 🖋️
How To Use ChatGPT To Write Your “StoryBrand”
The "StoryBrand" framework emphasizes storytelling in marketing.
It encourages businesses, brands, and creators to position themselves as the "guide" in their customer/audience's stories.
Here's how I use ChatGPT to generate a StoryBrand framework to guide my marketing decisions:
First, the 7 elements of a StoryBrand framework:
• Character (Customer)
• Problem
• Guide (Business)
• Plan
• Call to Action
• Vision of Success
• Potential Failure
Why does it work?
Because it makes customers the hero of their story and guides them toward a CTA.
What I want from ChatGPT is a "StoryBrand cheat sheet" for my business.
Something I can glance at before I make any marketing decisions.
Here's what I want to generate. I've used a gardening email newsletter business as an example:
The ChatGPT prompt template I use to generate a cheat sheet like this is below.
It'll trigger ChatGPT to ask you a series of questions, teasing the required information out of you as though it were a hired marketer.
You'll generate a StoryBrand cheat sheet for your business, no matter what it may be.
The Prompt Template 🤖:
"I’m a business owner - I run a [insert business here]. Your role is that of an experienced marketer.
I want you to create a StoryBrand framework for my business to help guide future marketing decisions.
As you know, the framework consists of seven key elements, including a character (the customer), a problem they face, a guide (the business), a plan to solve the problem, a call to action, a clear vision of success, and potential failure if the customer doesn't take action.
Please gather the relevant information from me by asking a series of questions one by one.
Be sure to ask the questions one by one - please don’t give me a list of questions to answer at once.
Then, please present my business’ StoryBrand in the form of a table, using the data you collect with your questions.”This is extremely valuable.
Positioning your offers gets easier when your business is seen as a "guide" that helps customers/readers navigate their challenges and achieve success.
The framework helps businesses clearly communicate their USP and target audience by structuring the messaging within a story format.
AI Story Of The Day 📰
An editor at The Verge tried out Sudowrite's controversial “Story Engine”, a generative fiction tool for writing novels.
The tool can help writers break writer's block and generate text.
The editor generated a 22,500-word novella using Story Engine in a day and a half.
The final product was created by hitting a "Generate" button, with the AI generating every final line.
The editor rewrote the summaries and story beats, but none of the pen-to-paper prose.
Read their full opinion piece here.
Viral Bits From The Web 🍬
And that’s all for today!
See you tomorrow 🙂
Misya, The Pen Pivot
