Color Consistency: The Untapped Secret To Addictive Content

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-COLOR CONSISTENCY-

The Bottom Line 🔨 

Using consistent colors in your content will:

• Increase your audience’s preference for your content.

• Increase your audience’s trust in your content.

• Help your content stand out among a sea of inconsistent creators.

How Does Color Consistency Do This? 🤔 

Here are a couple of ways:

💡 Familiarity:

Familiarity leads to preference and likeability.

Creators don’t take advantage of this enough.

In the 1960s, Zajonc showed that familiar items are rated more positively than unfamiliar ones.

It’s called the “Mere Exposure Effect”.

It’s been demonstrated in lots of different fields since then.

Consistent colors will make your content more familiar and more likable as a result.

💡 Isolation:

Creators have never had as much competition.

Anyone with access to a smartphone is creating content these days.

So how do you stand out?

Van Restorff found that an item that differs from the rest of the group is more likely to be remembered.

As you’d expect, this is now called The Van Restorff Effect.

Think of a purple sheep among a sea of white sheep.

It’s more than likely you’ll remember the purple one.

Being the creator with a ruthlessly consistent color scheme will help you stand out among a sea of inconsistent competitors.

Examples Of Creators Doing It Right 👌 

Expert creators understand the importance of color consistency in content.

Here are a couple of them:

Retro Dodo:

A phenomenal retro gaming content empire created by Brandon Saltalamacchia.

They take color consistency seriously.

Its green and purple scheme is scattered throughout its blog posts and YouTube videos.

Pick Up Limes:

A huge YouTube channel and blog dedicated to healthy eating.

The beautiful shades of green they use are closely aligned with the overall content messaging.

How You Can Apply This As A Creator 🎨 

OK, so how do you use these nuggets of knowledge to your advantage?

📝 BLOGGERS

• Consistent Palette: Choose a color palette and stick to it for major blog elements. Headers, banners, and call-to-action buttons.

• Highlight Key Information: Use consistent colors for headings, keywords, links, and quotations.

• Images and Graphics: Ensure images, infographics, and other visual elements are designed in line with your chosen color palette.

• Overall Branding: Include a consistent color-themed logo and favicon.

📹 YOUTUBERS

• Thumbnail Design: Use consistent colors for your video thumbnails. It makes videos recognizable among the many other thumbnails on the home screen/recommendations tab.

• Channel Art: Make sure your YouTube channel banner and profile picture match your brand colors.

• Text & Graphics in Videos: When adding text or graphics to your videos, keep the color consistent with your branding.

💬 SOCIAL MEDIA CREATORS

• Profile Aesthetics: Ensure profile pictures, banners, and backgrounds are consistent in color and theme.

• Post Templates: Use consistent color templates for posts, especially for recurring content (e.g., "Tip Tuesday" or "Quote of the Day").

• Stories & Highlights: Use consistently colored backgrounds, text, or even colored frames/borders for stories and story highlights.

📱 SHORT FORM VIDEO CREATORS

• Consistent Filters: Use filters that align with your brand colors and mood.

• Overlays & Text: Add captions, text, or overlays in your brand colors to highlight key messages.

• Intro/Outro Slides: Have a consistent colored slide at the beginning or end of your videos.

-TOOL OF THE DAY-

COOLORS

Let’s assume we’ve gotten you suitably hyped about color consistency.

If you’re looking to take your color schemes more seriously, check out Coolors. 

It’s an awesome free tool that uses color theory to generate beautiful color palettes you can use in your content.

(Not Sponsored)