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"1% Secrets": An Exclusive, Inspirational, And Aspirational Content Idea

💡 content idea

The Concept:

The success secrets of the “top 1%” in your niche.

The Inspiration:

"How The Top 1% Work Nonstop Without Ever Burning Out"

Rian Doris [link]

🧠 Why It Works:

  • Exclusivity And Precision: "Top 1%" quantifies success, making it more specific and exclusive than a more general term like "the best."

  • Aspiration: The headline promises insight into the habits of highly successful people. Who wouldn’t want to be in the “top 1%”?

  • Pain Point + Solution: The headline refers to a widespread issue and then offers a solution.

  • Confirmation: People who feel they might be in the “top 1%” would click the content to find out if they meet the criteria.

Your Content Idea Template:

❝

"How The Top 1% Of [Target Group] [Perform a Specific Task or Achieve a Goal] Without [Common Challenge]"

How To Adapt It For Your Niche:

  1. Define The 1%: Are they experts, trendsetters, or leading professionals?

  2. Identify A Key Challenge: Pinpoint a challenge specific to your niche that resonates with your audience.

  3. Focus On A Unique Solution: Highlight a strategy or method the 'top 1%' use to solve this challenge. Try to choose one that’s insightful but not well-known.

  4. Use Real Examples: It adds credibility and makes your content more engaging and relatable.

Examples Using The Template:

  • For Photographers: "How The Top 1% Of Photographers Get Stunning Shots With Budget Gear"

  • For Freelancers: "How The Top 1% Of Freelancers Manage Dozens Of Projects Without Missing Deadlines"

  • For Travel Enthusiasts: “How The Top 1% Of Travelers Explore The World On A Shoestring Budget”.

  • For Fitness Enthusiasts: “How The Top 1% Of Lifters Build Strength Without Plateauing”.

  • For Financial Planners: “How The Top 1% Of Financial Planners Get Rich Clients Without Chasing Leads”.

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And that’s all for today!

Dil, The Pen Pivot