Content idea: 🗣️ Powerful phrases

In This Email

• 💡 2 Content Ideas To Try:

  • “A powerful phrase” and “a few key words”.

  • Headline templates and prompts to make them work in your niche 👍️.

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers and part of Look At Hooks — 400+ psychology-driven headline templates to fast-track your content success.

💡 Content Template #1

Share A Powerful Phrase That Can Improve Or Resolve A Specific Issue

Your Headline Template:

The Inspiration:

"The One Phrase That Can Save Almost Any Relationship, According To A Harvard Psychiatrist"

~ YourTango

Why The Headline Works:

• Loss Aversion: Offers a simple way to prevent a negative outcome.

• Authority: Referring to an expert boosts credibility.

How To Adapt It For Your Niche:

1. Pick The Subject: A topic or area in your niche in need of an improvement/solution.

2. Pick An Authority: A credible role or figure in your niche to replace [Authority] — this could be you.

Speed Things Up With ChatGPT:

Not sure where to start?

Paste this prompt into ChatGPT after filling in your niche and target audience.

The headline ideas generated will also tell you which “phrases” are being referred to.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche, and my target audience is [insert target audience].

I want to create content using this headline template:

"The One Phrase That Can Save Almost Any [X], According To [Authority]"

This is based on the headline:

"The One Phrase That Can Save Almost Any Relationship, According To A Harvard Psychiatrist."

Generate 10 headlines for my niche, replacing just the bracketed words. The topics should be specific, not broad or generic.

Each headline should:

- Replace [X] with a specific challenge in my niche.
- Replace [Authority] with a credible role or figure in my niche.

Under each headline, state what the "phrase" is.

Examples Using The Template:

For Creators:

• Gardening: "The One Phrase That Can Save Almost Any Plant, According To A Pro Gardener"

• Photography: "The One Phrase That Can Save Almost Any Photoshoot, According To A Pro Photographer"

For Businesses Doing Content Marketing (B2C):

• Travel: "The One Phrase That Can Save Almost Any Vacation, According To A Travel Expert"

• Home Improvement: "The One Phrase That Can Save Almost Any Renovation, According To A Home Designer"

For Businesses Doing Content Marketing (B2B):

• Digital Marketing: "The One Phrase That Can Save Almost Any SEO Strategy, According To A Specialist"

• HR Consulting: "The One Phrase That Can Save Almost Any Hiring Process, According To An HR Consultant"

💡 Content Template #2

Share A Few Key Words That Help To Achieve A Specific Goal

Your Headline Template:

The Inspiration:

"Motivation Expert Explains How Two Simple Words Can Free You From Taking Things Personally"

~ Upworthy

Why The Headline Works:

• Simplicity: "Simple words" suggest an easy, actionable fix.

• Aspiration: Promises a positive result and appeals to our desire for success.

How To Adapt It For Your Niche:

1. Pick The Authority: A role or figure in your niche to add credibility — again, this could be you.

2. Define The Outcome: The specific result these words will achieve.

3. Select The Words: Choose a few impactful words that lead to a significant change.

Speed Things Up With ChatGPT:

This prompt will give you ideas for headlines and tell you which “simple words” are being referred to.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche, and my target audience is [insert target audience].

I want to create content using this headline template:

"[Authority] Explains How [Number] Simple Words Can [Achieve Desired Outcome]"

This is modeled on the headline:

"Motivation Expert Explains How Two Simple Words Can Free You From Taking Things Personally."

Generate 10 headlines for my niche, replacing just the bracketed words. The topics should be specific, not broad or generic.

Each headline should:

- Replace [Authority] with a credible role or figure in my niche.

- Replace [Number] with a specific number of words.

- Replace [Achieve Desired Outcome] with a specific result relevant to my niche.

Under each headline, state what the "simple words" are.

Examples Using The Template:

For Creators:

• Fitness: "Fitness Coach Explains How Three Simple Words Can Boost Your Workout Efficiency"

• Cooking: "Chef Explains How Five Simple Words Can 3x Your French Pastries"

For Businesses Doing Content Marketing (B2C):

• Pet Care: "Veterinarian Explains How Four Simple Words Can Improve Your Puppy's Behavior"

• Home Decor: "Interior Designer Explains How Five Simple Words Can Transform Your Living Space"

For Businesses Doing Content Marketing (B2B):

• IT Services: "Tech Consultant Explains How Five Simple Words Can Boost Your Network Security"

• Logistics: "Logistics Expert Explains How Three Simple Words Can Optimize Your Supply Chain"

💡 Content Template #3 (PRO)

This template uses urgency and loss aversion to generate clicks, views, and engagement.  

Your Headline Template:

🔒️ 

Unlock hundreds of templates and prompts to save you 20+ hours/month on content creation.

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