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2 Content Ideas That Are Guaranteed To Work In Your Niche

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2 Content Ideas That Will Work In Your Niche (Headline Templates Included)

The Process:

  • 🔎 Take a great headline from any niche.

  • 🧠 Figure out the psychology behind why it works.

  • 🔨 Turn the headline into a template.

  • 🎨 Think of ways to use the headline template in your niche.

Try these two…

Idea 1: Help Your Audience Identify A Positive Trait In Themselves

🔨 Your Headline Template:

"[X] Signs You’re Actually [Positive Trait] (Even If You Don’t Think So)"

🔎 The Inspiration:

"10 Signs You’re Actually A Genius (Even If You Don’t Think So)"

Hack Spirit [link]

🧠 Why The Headline Works:

  • Self-Discovery: We all want to learn more about ourselves, especially positive traits we may not be aware of.

  • Confirmation Bias: We look for evidence that supports a positive self-view. The headline promises to reveal hidden signs of “genius”, so we click the content to see if we (or people we know) qualify.

🔁 How To Adapt It For Your Niche:

  • Identify A Positive Trait: Choose a positive trait or skill relevant to your niche. Make it something even a beginner would understand (like “genius”).

  • List Indicators: Put together a list of indicators that suggest someone has this positive trait.

🎨 Examples Using The Template:

  • For Self-Improvement/Business: “7 Signs You’re Actually A Natural Leader (Even If You Don’t Think So)”.

  • For Writers: “8 Signs You’re Actually A Born Storyteller (Even If You Don’t Think So)”.

  • For Travel: “9 Signs You’re An Adventurous Traveler (Even If You Don’t Think So)”.

  • For Sustainability/Fashion: “5 Signs You’re Actually A Minimalist (Even If You Don’t Think So)”.

  • For Musicians: “6 Signs You Have Natural Musical Talent (Even If You Don’t Think So)”.

Idea 2: Challenge The Status Quo In Your Niche

🔨 Your Headline Template:

"Forget [Commonly Accepted Practice] — This [Specific Solution] [Achieves Desired Outcome] In Just [Number] Steps"

🔎 The Inspiration:

"Forget Planks — This Dumbbell Abs Workout Builds Core Strength In Just 8 Moves"

Tom’s Guide [link]

🧠 Why The Headline Works:

  • Contrarian Appeal: By starting with "Forget Planks," the headline immediately challenges a common belief — this sparks curiosity.

  • Simplicity: Promising a desired outcome with just "8 Moves" taps into our love of quick and easy results.

  • Specificity: Both “8 Moves” and “Dumbbell Abs Workout” are precise, suggesting actionable and concrete information.

🔁 How To Adapt It For Your Niche:

  1. Challenge The Status Quo: Pick a commonly accepted practice or belief in your niche to challenge.

  2. Offer A Specific, Simpler Alternative: Present a specific solution or method that provides a simpler or more effective way to achieve the same desired outcome.

  3. Specify The Ease Or Speed: Highlight the efficiency of your alternative solution — specify the number of steps, moves, or tips.

🎨 Examples Using The Template:

  • For Marketing: “Forget Commenting — This Instagram Strategy Boosts Engagement In Just 3 Steps”

  • For Personal Finance: “Forget Budgeting Apps — This Cash Envelope System Gets You Building Wealth In 5 Steps”

  • For Wellness: “Forget Headspace — This Mindfulness Practice Gets You Relaxed In Just 5 Minutes”

  • For Home & Garden: “Forget KonMari — This Wardrobe Rotation Strategy Gets You Organized In 5 Steps”

  • For Careers: “Forget Resumés — This Skills-Based Portfolio Lands Jobs In 6 Steps”

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Dil, The Pen Pivot