These 2 Content Ideas Are Too Good Not To Share (Headline Templates Included)

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The Process:

• 🔎 Take a great headline from any niche.

• 🧠 Figure out the psychology behind why it works.

• 🔨 Turn the headline into a template.

• 🎨 Think of ways to use the headline template in your niche.

Here are two ready-made ideas for you to try…

Idea 1: Methods Of A Famous Figure That You Regularly Use

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Halo Effect: This happens when we extend the positive qualities of someone we admire to the stuff associated with them. The headline implies that MrBeast’s success might be linked to the strategies — so we click to find out more.

• Action-Oriented: People love clear and actionable content. The headline suggests that the strategies will lead to business growth; “Do X and get Y”.

🔁 How To Adapt It For Your Niche:

• Pick A Famous Figure: An influencer or thought leader in your niche whose strategies you’ve used to achieve an important goal.

  • As a start, think of someone you admire and list how they’ve influenced you.

• Define The Goal: Be clear and specific about what you’ve achieved using these strategies or methods.

• Share Your Application: Detail how you applied their strategies to your situation — offer your audience a blueprint for achieving the same goal.

🎨 Examples Using The Template:

I’ve used examples from various niches and split them into separate categories — “creators”, “businesses (B2C)”, and “businesses (B2B)”.

You probably fall into one of the three categories.

If you don’t, please reply to this email and let me know!

• Creators - Where the content is the business and the primary source of revenue. (Eg. YouTubers, bloggers, social media creators).

• Businesses Doing Content Marketing - Here, the content generates attention for a separate business. I’ve split this category into two:

  • B2B - Eg. marketers, consultants, software companies.

  • B2C - Eg. gym owners, travel agents, real estate agents, and most other small/medium businesses.

So, here are the headline examples:

Creators:

• Productivity Creator: “I Constantly Use Benjamin Franklin’s Methods To Boost Productivity — Here’s How"

• Cooking Creator: “I Constantly Use Anthony Bourdain’s Sources To Find Unique Recipes - Here’s How”

• Gardening Creator: “I Constantly Use Monty Don’s Methods To Grow My Eco-Garden - Here’s How”

Businesses (B2C): 

• Pet Store Owner: “I Constantly Use Cesar Millan’s Techniques To Make Dogs Happy - Here’s How”

• Travel Agent: "I Constantly Use Rick Steves’ Planning Tips to Create Unforgettable Trips - Here’s How”

• Wellness Coach: “I Constantly Use Deepak Chopra’s Practices to Improve My Mental State — Here’s How"

Businesses (B2B):

• E-Commerce Marketer: “I Constantly Use Jeff Bezos’ Methods To Get More Product Sales - Here’s How”

• HR Consultant: “I Constantly Use Laszlo Bock’s HR Hacks To Make Teams Happy - Here’s How”

• Real Estate Consultant: “I Constantly Use Barbara Corcoran’s Tactics To Close Deals - Here’s How”

Idea 2: A Controversial Strategy In Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Controversy: As much as we’d hate to admit it, we all love a bit of it. “Allegedly unethical” suggests something that’s both taboo and desirable. Who wouldn’t want to click to find out more?

• Exclusivity: The headline suggests that an industry secret or a piece of insider knowledge will be shared.

🔁 How To Adapt It For Your Niche:

1. Define The Industry/Niche: Focus on your specific expertise or interest.

2. Pick A “Controversial” Tactic: Think of a strategy or approach in your field that's viewed with skepticism but you believe could be beneficial if used correctly.

3. Clarify Your Position: Offer insights into why you support using this tactic and how it could positively impact people in your niche.

Can’t think of one?

Copy and paste this prompt into ChatGPT after filling in your niche:

Hi ChatGPT, I'm a content creator in the [insert niche] niche, and I'm about to create a piece of content following the headline template: 

'The Allegedly Unethical Tactic I Wish [Industry/Niche] Would Use More Often'.

I'm struggling to think of an idea for this piece of content. 

The ideas shouldn't promote genuinely unethical behavior. Instead, I want to encourage exploring unconventional approaches in my niche with potential benefits when used ethically and responsibly.

Could you please generate a list of strategies/tactics/methods for me to consider discussing in this piece of content? 

For each idea, it's crucial that you explain why some may misconstrue it as "unethical", as well as the potential positive impact it could have for the industry.

🎨 Examples Using The Template:

Creators:

Sustainability Creator: "The Allegedly Unethical Tactic I Wish The Sustainability Industry Would Use More Often"

• Tactic: Using shock imagery in campaigns.

• Potential downside: Could be seen as exploiting negative emotions for engagement.

• Potential benefit: Raises awareness and urgency about critical issues.

Businesses (B2C): 

Gym Owner: "The Allegedly Unethical Tactic I Wish The Fitness Industry Would Use More Often"

• Tactic: Encouraging competition through public leaderboards.

• Potential downside: It could generate negative comparisons.

• Potential benefit: Motivates people to improve their fitness and builds a culture of encouragement.

Craft Sellers: “The Allegedly Unethical Tactic I Wish Craft Sellers Would Use More Often"

• Tactic: Running "mystery product" sales where buyers don’t know exactly what they're getting.

• Potential downside: Customers might feel deceived if expectations aren't met.

• Potential benefit: Adds an element of delight to the buying experience.

Businesses (B2B):

Fashion Marketer: "The Allegedly Unethical Tactic I Wish Fashion Retail Would Use More Often"

• Tactic: Limited-time flash sales on sustainable clothing lines.

• Potential downside: Could pressure consumers into making impulsive purchases.

• Potential benefit: Increases exposure and sales of sustainable fashion — this encourages eco-friendly consumer habits overall.

Business Coach: "The Allegedly Unethical Tactic I Wish Startup Founders Would Use More Often"

• Tactic: Radical transparency in salary and equity.

• Potential downside: Could lead to internal conflict if not managed carefully.

• Potential benefit: Promotes fairness, builds trust within the team, and can attract talent.