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3 Content Ideas Your Audience Will Love You For (Headline Templates Included)

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3 Content Ideas Your Audience Will Love You For (Headline Templates Included)

Here are three ideas with psychology-driven headline templates you can easily use in any niche.

1. Helping Beginners In Your Niche Avoid Bad Decisions

The Original Headline:

"The 7 Worst Dog Breeds For First Time Pet Owners, According to Vets"

Parade Pets [link]

🧠 Why It Works:

  • Loss Aversion: People tend to want to avoid losses more than they want gains. So words like ā€œworstā€ instantly get attention.

  • Credibility: Referring to experts or authorities in the field makes the headline seem more reliable.

  • Precision: A numbered list, like a ā€œTop 7,ā€ suggests well-researched and digestible information.

Your Content Idea Template:

ā

ā€œTop [X] Worst [Items/Choices] For [Beginners In Niche], According To [Experts/Authorities]ā€

How To Adapt It For Your Niche:

  1. Identify Beginner Challenges: Focus on areas within your niche that are notoriously tricky for newcomers.

  2. List Common Mistakes: Think of the most common errors or poor choices beginners often make.

  3. Use Expertise: If you're an authority, use your own insights. Otherwise, reach out to or reference other experts.

Examples Using The Template:

  • For Fitness Beginners: ā€œTop 5 Worst HIIT Exercises For Beginners, According To Personal Trainersā€

  • For Home Gardeners: ā€œTop 5 Worst Indoor Plants For Beginners, According To Pro Gardenersā€

  • For New Coders: ā€œTop 7 Worst Coding Languages For Beginners, According To Developersā€

2. Budget-Friendly Makeovers That Transform Ordinary Items In Your Niche

Note: This content concept isn’t limited to physical products.

You can apply it to services, digital goods, or even personal habits and skills.

The Original Headline:

ā€œBefore And After: A $30 Redo Turns A Boring White Door Into A Work Of Artā€

Apartment Therapy [link]

Why It Works 🧠 

  • Storytelling: 'Before and after' content taps into our love for storytelling - a journey of transformation and progress.

  • Strong Visuals: You can’t help but click to see the ā€œafterā€ picture.

  • Inspiration: Budget-friendly transformations resonate with a wide audience. They’re inspiring but also accessible.

Your Content Idea Template:

ā

ā€œ"Before And After: A $[X Upgrade] Turns A [Common Item] Into [Desired Outcome]"

How To Adapt It For Your Niche:

  1. Identify ā€œTransformableā€ Aspects: Physical items, services, digital products, or even skills and habits relevant to your audience.

  2. Set A Realistic Scope: Choose a transformation achievable within a small budget and a reasonable timeframe.

  3. Show The Outcome: Focus on clear, measurable results that show the impact of the transformation. This could be in terms of efficiency, aesthetics, functionality, or personal growth.

Examples Using The Template:

  • For Fashion: "Before And After: $8 Vintage Accessory Turns A Basic Outfit Into A Chic Ensemble"

  • For Artists: "Before And After: $22 Textured Canvas Turns A Basic Painting Into A 3D Masterpieceā€

  • For Bloggers: ā€œBefore And After: $21 WordPress Plugin Takes GPSI Score From 21 to 99ā€

  • For Productivity: ā€œBefore And After": $4 App Turns My Jumbled Notes Into The Perfect To-Do Listā€

3. Combining Unexpected Items Relevant To Your Niche

The Original Headline:

ā€œWhat Fishing And Writing Have In Commonā€

Tovah Rainsong [link]

Why It Works 🧠 

  • Surprise And Contrast: The combination of two (seemingly) unrelated subjects gets people curious.

  • Seeking Connections: It taps into our love of finding patterns and similarities.

  • ā€œCognitive Dissonanceā€: Combining two very different things creates a mental mismatch, so the audience clicks to find answers and resolve it.

Your Content Idea Template:

ā

"What [Seemingly Unrelated Item 1] and [Seemingly Unrelated Item 2] Have in Common"

How To Adapt It For Your Niche:

  • Choose A Key Element: Start by selecting one well-known element, item, topic, or concept in your niche.

  • Find An Unusual Pairing: Look outside or within your niche for a second element. This could come from a different field, an unrelated hobby, or a separate aspect of life. The more unexpected, the more interesting.

  • Find Common Ground: The two elements should have at least one surprising point that can tie them together in your content.

Speed Things Up With ChatGPT:

Struggling to find an unexpected pair?

Copy and paste this prompt template into ChatGPT after inserting your niche:

Hi ChatGPT,

I want to create a piece of content that draws connections between seemingly unrelated topics. My niche is [insert niche]. I need an unexpected pairing to focus on.

The headline template for the content is:

'What [Seemingly Unrelated Item 1] and [Seemingly Unrelated Item 2] Have in Common'

The first element should be something from my niche, and the second element can be from either within or outside my niche. 

Can you help me find two elements that are distinctly different but have a clear and surprising link? 

The link should be specific, not generic or wishy-washy.

Examples Using The Template:

  • "What Beekeepers And Social Media Managers Have in Common"

    • The Link: Both nurture communities. Beekeepers aim for hive well-being, while social media managers grow online communities.

  • "What Yoga And Financial Planning Have In Common"

    • The Link: Both emphasize balance and flexibility. In yoga, it's physical balance, while financial planning seeks a balanced portfolio for stability.

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And that’s all for today!

Dil, The Pen Pivot