3 Underrated Content Ideas That Will Win Every Time (Headline Templates Included)

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3 Underrated Content Ideas That Will Win Every Time (Headline Templates Included)

Idea 1: A Hidden Gem In Your Niche

The Original Headline:

🧠 Why The Headline Works:

1. Exclusivity: Calling something 'underrated' is like whispering a secret - it makes you feel as though you’re getting insider information.

2. Discovery: ‘Underrated’ also suggests unexplored territory and makes you want to find out more.

Your Content Idea Template:

How To Adapt It For Your Niche:

1. Identify A Single Hidden Gem: Look for an element, product, strategy, or idea in your niche that’s underappreciated.

2. Find The Most Positive Feature: Figure out what makes this hidden gem stand out in your specific niche.

 Examples Using The Template:

• For Foodies: “This Underrated Ingredient Is One Of Italian Cuisine’s Most Flavorful”

• For Book Lovers: “This Underrated Novel Is One Of Sci-Fi’s Most Profound”

• For Investors: “This Underrated Fund Is One Of Wealth Management’s Most Stable Opportunities”

Idea 2: Breaking Your Audience’s Expectations

The Original Headline:

🧠 Why The Headline Works:

• Unexpected Twist: It goes against the typical expectation (slow-cooker = soup/stew) - this sparks curiosity.

• Specificity: A numbered list also suggests comprehensive, digestible information.

Your Content Idea Template:

How To Adapt It For Your Niche:

1. Find A Category: A commonly referenced category in your niche that's ripe for a fresh take.

2. Find The “Expected”: What's the 'soup or stew' of that category? The common, almost cliché items or ideas?

3. List The “Unexpected”: Zero in on items within that category that aren’t typically mentioned.

Examples Using The Template:

• For Techies: “5 Charging Gadgets That Aren’t Power Banks Or Wireless Pads”

• For Fitness Enthusiasts: “7 Core Strength Exercises That Aren’t Planks Or Crunches”

• For Entrepreneurs: “9 Funding Sources That Aren’t Venture Capitalists Or Angel Investors”

Idea 3: A Famous Routine In Your Niche

Testing the routines and habits of famous figures in your niche.

The Inspiration:

🧠 Why It Works:

• Piggybacking: The “halo effect” - by linking your content to well-known people, you tap into their positive reputation.

• Aspiration: It’s about connecting with the success of people we admire and seeing if their methods can improve our own lives.

• Experimentation: We love observing personal experiments with real-life applications and outcomes.

Your Content Idea Template:

How To Adapt It For Your Niche:

1. Choose The Right Person: Select a famous one (either modern or historical) known for their unique habits related to your niche.

2. Be Specific With Duration: Choose a time frame that's realistic yet long enough to observe changes.

3. Be Specific With The Activity: Define what aspects of their routine or habits you're following – eg. schedule, exercise routine, creative process, etc.

Speed Things Up With ChatGPT:

Not sure which famous figure to choose?

Fill in this prompt template and copy/paste it into ChatGPT:

Hi ChatGPT, 

I'm a content creator in the [insert niche] niche. 

I'm creating a piece of content using the following headline template: 

"I Tried [Famous Figure]'s [Routine/Habit] For [Time Period]: Here's What Happened"

I'm not sure what figure to choose or which of their routines to follow. 

The figure could either be a modern day figure or a historical one. 

Please give me suggestions. 

The figure should be very famous and relevant to my niche and audience. Their routine should also be real.

Examples Using The Template:

• For Fitness Enthusiasts: "I Tried Bruce Lee's Workout Routine For 30 Days: Here's What Happened"

• For Business: "I Tried Steve Jobs' Brainstorming Routine For Two Weeks: Here's What Happened"

• For Writers: "I Tried Stephen King’s Writing Routine For A Week: Here's What Happened"

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