3 Content Ideas You Can Never Go Wrong With (Headline Templates Included)

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3 Content Ideas You Can Never Go Wrong With (Headline Templates Included)

1. A Physical Value-Add For Your Audience

The Original Headline:

🧠 Why The Headline Works:

• Added Practicality: The "+ printable guide" promises tangible, practical value beyond the digital content.

• Increased Perceived Value: The promise of a physical item, like a printable guide, makes the content seem more valuable.

• Commitment: Providing something to download and keep builds a sense of ownership and commitment to the content.

Your Content Idea Template:

How To Adapt It For Your Niche:

1. Pick Your Topic: Choose a topic within your niche that lends itself well to an in-depth guide.

2. Design An Add-On: Create a downloadable or printable asset that enhances the main content - a guide, checklist, template, etc. They’re easy to create on Canva.

Examples Using The Template:

• For Gardeners: “7 Small Space Gardening Tips + Plant Care Checklist”

• For Marketers: “2024 Market Trends Analysis + Complementary Industry Data Sheets”

• For Fitness: “30-Day HIIT Plan For Beginners + Daily Progress Tracker”

2. The Select Essentials You Use As An Authority In Your Niche

The Original Headline:

🧠 Why The Headline Works:

• Trust: The headline suggests first-hand experience from an authority - this builds credibility.

• Limited Selection: Limiting the number to 5 suggests careful selection.

• Timeliness: Including the current year in the headline suggests up-to-date and relevant information.

Your Content Idea Template:

How To Adapt It For Your Niche:

1. Find Your Unique Authority: It doesn’t always come from being an expert; it can also come from specific experiences, roles, or unique approaches.

2. Be Specific: If you aren’t a true “expert”, the more specific you get, the easier it is to establish authority. For example, instead of 'Gardener', specify 'Urban Container Gardener'.

3. List Key Items Or Tools: Think about the tools, resources, or items you frequently use that are aligned with your specific role.

Examples Using The Template:

• For Developers: “The 5 Software Tools I Actually Use In 2024 As An Indie Game Creator”

• For Bloggers: “The 3 Writing Apps I Actually Use In 2024 As A Travel Blogger”

• For DIY: “The 5 Crafting Supplies I Actually Use In 2024 As A Handmade Jewelry Artist”

Note - If you don’t feel it’s relevant or appropriate to add the current year, you can leave it out.

The headline will still be effective.

Idea 3: Explaining The “Real” Difference Between Two Similar Items In Your Niche

The Original Headline:

🧠 Why The Headline Works:

• Clarity: It offers clear, practical insights into a commonly misunderstood topic.

• Depth: The word "really" suggests there's more to the story than meets the eye.

Your Content Idea Template:

How To Adapt It For Your Niche:

• Make It Relevant: Choose two items or concepts people often come across or debate in your niche audience.

• Enough Contrast: Make sure the items are similar but have distinct, non-obvious differences that matter to your audience.

Speed Things Up With ChatGPT:

Not sure which two items/concepts to choose?

Copy and paste this prompt into ChatGPT after inserting your niche and target audience.

The more specific you can be with your niche or subniche, the better (eg. “homeschooling” instead of “parenting”).

I'm a content creator in the [insert niche] field, and my target audience is [insert target audience]. 

I want to create a piece of content using the headline template: 

“[Item 1] vs. [Item 2]: What's the Difference, Really?”

I need to find two items or concepts within my niche that are often confused.

They should be relevant to my audience, similar enough to be commonly mixed up, yet have distinct, non-obvious differences.

It's crucial that the examples you give aren't of items with *obvious* differences - that will make the content less interesting. 

Can you please suggest five pairs of such items or concepts along with example headlines using the provided template?

Examples Using The Template:

• For Parents: “Unschooling vs. Homeschooling: What's the Difference, Really?”

• For Project Management: “Agile Vs Scrum: What’s The Difference, Really?”

• For Coffee Enthusiasts: “Espresso Macchiato Vs Cortado: What’s The Difference, Really?”

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