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2 Content Ideas With Headline Templates To Make Them Work In Your Niche

The Process:

• 🔎 Take a great headline from any niche.

• 🧠 Figure out the psychology behind why it works.

• 🔨 Turn the headline into a template.

• 🎨 Think of ways to use the template in your niche.

Here are two for you:

Idea 1: Insights You Gained From Significant Efforts

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Costly Signaling: The headline demonstrates a significant investment of time and effort — this increases the perceived value of the content.

• Direct Benefit: Promises readers that what they will learn will get them a desirable outcome.

🔁 How To Adapt It For Your Niche:

1. Select A Relevant Topic: Pick a topic that resonates with your audience and fits within your niche.

2. Identify A Significant Effort: Choose an action that shows substantial effort. Options:

   • Quantity-Based: Highlight the volume of engagement (e.g., books read, case studies analyzed, strategies tested).

   • Time-Based: State the duration of commitment (e.g., years of experience, research hours, project months).

3. Define A Clear Benefit: Clearly state the benefit that your audience will gain from your effort.

Note that the effort doesn’t need to be massive to be significant.

If you think about it, you may be putting significant effort into something already — you just need to quantify and define that effort.

🎨 Examples Using The Template:

• For Productivity: "I Tested 12 Apps For Productivity. Here's What Will Save You Time"

• For Home And Garden: "I Studied 114 Interior Design Styles. Here's What Will Transform Your Living Room"

• For Career Coaches: "I Interviewed 12 CEOs. Here's What Will Get You Promoted"

• For Parenting: "I Read 21 Books On Child Behavior. Here's What Will Make You A Better Parent"

• For Foodies: "I Cooked 102 Vegan Recipes. Here's What Will Impress Your Non-Vegan Friends"

• For Travel: "I Visited 21 Countries In 3 Years. Here’s How To Save Big On Flights"

Idea 2: Exposing The Tricks Of The Trade Within Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Fear Of Being Manipulated: It taps into our concerns of being exploited — so we click to find out how we can prevent it.

• Exclusivity: The headline suggests exclusive insider knowledge, making the content seem more valuable.

🔁 How To Adapt It For Your Niche:

• Identify A Deceptive Practice: Find a common deceptive practice relevant to your niche. It could involve marketing, product design, or industry standards.

• Reveal The Effects: Dig into the practice to uncover the hidden purposes or effects.

• Highlight The Implications: Explain how the practice directly impacts your audience.

Speed Things Up With ChatGPT:

If you can’t think of one, copy and paste the prompt below into ChatGPT after inserting your niche:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche.

I want to use the following headline template for my content:

"How [Common Subject/Practice] [Tricks] You Into [Result]"

Example: “How Clothing Sales Trick You Into Thinking You’re Saving”

I need help selecting a deceptive practice to talk about within my niche. 

The practice should be real, common, and impactful.

Please provide 5 suggestions for deceptive practices within my niche - with the associated headlines and a brief explanation for each.

🎨 Examples Using The Template:

• For Consumers: "How Subscription Services Trick You Into Forgetting They Exist”

• For Sustainability: "How Eco Products Trick You Into Thinking They're Greener Than They Are"

• For Fashion: “How Clothing Sales Trick You Into Thinking You’re Saving”

• For Gardeners: “How Seed Labels Trick You Into Unrealistic Plant Expectations”

• For Travel: “How Booking Sites Trick You Into Booking Expensive Rooms”