Welcome to The Pen Pivot!

  • 🔧 Creator Tool Of The Day:

    • Become a prolific digital writer in just 7 days.

  • 💡 2 Content Ideas For You:

    • Outdated trends and breaking down mental barriers for your audience.

    • Headline templates included (so the ideas will work in your niche) 👍

P.S. If someone forwarded these content ideas to you, sign up here!

Let’s get to it.

🔧

In Partnership With Ship 30 For 30

Land Your First Client In 5 Steps

Freelance Writers:

  • Tired of getting paid per hour (or worse, per word?)

  • Still relying on inconsistent word-of-mouth referrals?

  • Ready to step off the freelancer hamster wheel?

Then you’re in luck! 

  • Craft an irresistible offer

  • Charge premium prices

  • Land your first $5,000 client

💡 2 content ideas for you

The Process:

  1. 🔎 Take a great headline from any niche.

  2. 🧠 Figure out the psychology behind why it works.

  3. 🔨 Turn the headline into a template.

  4. 🎨 Think of ways to use the template in your niche.

Here are two for you:

Idea 1: Outdated Trends In Your Niche

🔨 Your Headline Template:

"X Outdated [Items/Concepts In Your Niche] That Everyone Is Ready To See Go"

🔎 The Inspiration:

"14 Outdated Kitchen Trends That Everyone Is Ready To See Go"

Homedit [link]

🧠 Why The Headline Works:

  • Fear Of Getting Left Behind: Highlighting what's 'outdated' taps into our desire to stay current.

  • Social Validation: Saying that "everyone is ready" plays on the idea of social proof -- we all feel the need to go along with the crowd.

🔁 How To Adapt It For Your Niche:

  1. Select A Relevant Topic: Start by picking a broad area within your niche that changes with trends.

  2. Identify Outdated Items: Within your chosen topic, look for specific practices, strategies, techniques, or items that aren’t as popular as they used to be.

🎨 Examples Using The Template:

  • For Marketers: “5 Outdated SEO Strategies That Everyone Is Ready to See Go”

  • For Foodies: “7 Outdated Vegan Fads That Everyone Is Ready To See Go”

  • For Fashion: “7 Outdated Winter Accessories That Everyone Is Ready to See Go”

  • For Parents:” 6 Outdated Homeschooling Methods That Everyone Is Ready to See Go”

  • For HR Workers: “8 Outdated Recruitment Techniques That Everyone Is Ready To See Go”

Idea 2: Breaking Down A Mental Barrier For Your Audience

🔨 Your Headline Template:

"[Number] Easy Ways To [Action] And Still [Address Mental Barrier]"

🔎 The Inspiration:

"6 Easy Ways to Film Yourself AND Still Look Cinematic"

TristanNich [link]

🧠 Why The Headline Works:

  • Addresses A Mental Barrier: It acknowledges the audience’s main concern (eg. looking cinematic) and promises solutions to overcome this specific, major concern.

  • Simplicity: It motivates the audience to take an action (eg. film themselves) by letting them know there are “easy” ways to do it without compromising.

🔁 How To Adapt It For Your Niche:

Right now, your audience wants to take a certain action

But they’re concerned they won’t be able to take that action without compromising on something else. 

Your goal is to write a piece of content that lets them know they can take that action without having to make that compromise. 

  1. Choose A Challenging Task: Pick one in your niche that people find daunting or challenging.

  2. Address The Main Mental Barrier: Go through easy methods that break down a common and major mental barrier related to doing this task or taking this action.

🎨 Examples Using The Template:

  • For New Parents: "5 Easy Ways To Set Baby’s Sleep Routine And Still Enjoy Your Evenings”

  • For Food: “6 Easy Ways To Cook Healthier Meals And Still Keep Them Flavorful”

  • For Wellness: “4 Easy Ways To Practice Mindfulness And Still Stay Productive”

  • For Authors: “6 Easy Ways To Write Your Novel And Still Work A Day Job”

  • For Personal Finance: “7 Easy Ways To Save Money And Still Have An Active Social Life”

And that’s all for today!

Dil, The Pen Pivot

Keep Reading