• The Pen Pivot
  • Posts
  • 2 Content Ideas That Will Literally Demand Your Audience's Attention

2 Content Ideas That Will Literally Demand Your Audience's Attention

Welcome to The Pen Pivot!

  • 🔧 Creator Tool Of The Day:

    • Become a prolific digital writer in just 7 days.

  • 💡 2 Content Ideas For You:

    • Outdated trends and breaking down mental barriers for your audience.

    • Headline templates included (so the ideas will work in your niche) 👍️ 

P.S. If someone forwarded these content ideas to you, sign up here!

Let’s get to it.

🔧

In Partnership With Ship 30 For 30

Land Your First Client In 5 Steps

Freelance Writers:

  • Tired of getting paid per hour (or worse, per word?)

  • Still relying on inconsistent word-of-mouth referrals?

  • Ready to step off the freelancer hamster wheel?

Then you’re in luck! 

  • Craft an irresistible offer

  • Charge premium prices

  • Land your first $5,000 client

💡 2 content ideas for you

The Process:

  1. 🔎 Take a great headline from any niche.

  2. 🧠 Figure out the psychology behind why it works.

  3. 🔨 Turn the headline into a template.

  4. 🎨 Think of ways to use the template in your niche.

Here are two for you:

Idea 1: Outdated Trends In Your Niche

🔨 Your Headline Template:

"X Outdated [Items/Concepts In Your Niche] That Everyone Is Ready To See Go"

🔎 The Inspiration:

"14 Outdated Kitchen Trends That Everyone Is Ready To See Go"

Homedit [link]

🧠 Why The Headline Works:

  • Fear Of Getting Left Behind: Highlighting what's 'outdated' taps into our desire to stay current.

  • Social Validation: Saying that "everyone is ready" plays on the idea of social proof -- we all feel the need to go along with the crowd.

🔁 How To Adapt It For Your Niche:

  1. Select A Relevant Topic: Start by picking a broad area within your niche that changes with trends.

  2. Identify Outdated Items: Within your chosen topic, look for specific practices, strategies, techniques, or items that aren’t as popular as they used to be.

🎨 Examples Using The Template:

  • For Marketers: “5 Outdated SEO Strategies That Everyone Is Ready to See Go”

  • For Foodies: “7 Outdated Vegan Fads That Everyone Is Ready To See Go”

  • For Fashion: “7 Outdated Winter Accessories That Everyone Is Ready to See Go”

  • For Parents:” 6 Outdated Homeschooling Methods That Everyone Is Ready to See Go”

  • For HR Workers: “8 Outdated Recruitment Techniques That Everyone Is Ready To See Go”

Idea 2: Breaking Down A Mental Barrier For Your Audience

🔨 Your Headline Template:

"[Number] Easy Ways To [Action] And Still [Address Mental Barrier]"

🔎 The Inspiration:

"6 Easy Ways to Film Yourself AND Still Look Cinematic"

TristanNich [link]

🧠 Why The Headline Works:

  • Addresses A Mental Barrier: It acknowledges the audience’s main concern (eg. looking cinematic) and promises solutions to overcome this specific, major concern.

  • Simplicity: It motivates the audience to take an action (eg. film themselves) by letting them know there are “easy” ways to do it without compromising.

🔁 How To Adapt It For Your Niche:

Right now, your audience wants to take a certain action

But they’re concerned they won’t be able to take that action without compromising on something else. 

Your goal is to write a piece of content that lets them know they can take that action without having to make that compromise. 

  1. Choose A Challenging Task: Pick one in your niche that people find daunting or challenging.

  2. Address The Main Mental Barrier: Go through easy methods that break down a common and major mental barrier related to doing this task or taking this action.

🎨 Examples Using The Template:

  • For New Parents: "5 Easy Ways To Set Baby’s Sleep Routine And Still Enjoy Your Evenings”

  • For Food: “6 Easy Ways To Cook Healthier Meals And Still Keep Them Flavorful”

  • For Wellness: “4 Easy Ways To Practice Mindfulness And Still Stay Productive”

  • For Authors: “6 Easy Ways To Write Your Novel And Still Work A Day Job”

  • For Personal Finance: “7 Easy Ways To Save Money And Still Have An Active Social Life”

Did you find today's newsletter content valuable?

Login or Subscribe to participate in polls.

And that’s all for today!

Dil, The Pen Pivot