☝️ A convincing content idea

🧠 IN THIS EMAIL

• 💡 2 x Clickable Content Ideas To Try:

  • Help your audience convince the skeptics in your niche.

  • Teach your audience which conventional behavior you won’t go back to.

  • Headline templates included 👍️ 

• 🍬 Link Candy For Creators:

  • How to write an opening sentence that stuns, a 1-minute idea generation tactic, and more.

✍️ FEEDBACK REQUEST

💡 CLICKABLE CONTENT IDEA TO TRY #1

Help Your Audience Convince The Skeptics Within Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Specificity: The headline centers around a single, definitive, mysterious thing that simplifies a complex challenge - convincing a skeptic.

• High Perceived Value: Something so good it could convince a skeptic - it's irresistible. We need to find out what it is.

🔁 How To Adapt It For Your Niche:

1. Define The Specific Skepticism: Pick a major concern or doubt that a skeptic may have about your niche.

2. Pick Your Unique Offering: A specific item within your niche that can be presented as a solution to the concern the skeptic has.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

If I Could Only [Do One Thing] For/To A [Topic] Skeptic, It Would Be This

This template is modeled on the following headline:

If I Could Only Cook One Dish For A Vegan Skeptic, It Would Be This

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Do One Thing] with a specific item or verb. 
- Replace [Topic] with a specific topic or area within my niche that commonly faces skepticism.

Under each headline idea, briefly explain what the recommended "thing" would actually be.  

🎨 Examples Using The Template:

For Creators:

• Fitness: If I Could Only Choose One Exercise For A Calisthenics Skeptic, It Would Be This

• Photography: "If I Could Only Show One Shot To A Digital Art Skeptic, It Would Be This"

For Businesses Creating Content (B2C):

• Beauty Brand: "If We Could Only Recommend One Product For A Skincare Skeptic, It Would Be This"

• Fashion Retail: "If We Could Only Show One Outfit To A Sustainable Fashion Skeptic, It Would Be This"

For Businesses Creating Content (B2B):

• HR Firm: “If We Could Only Recommend One Strategy To A Remote Work Skeptic, It Would Be This”

• Marketer: “If I Could Only Show One Campaign To A Facebook Ads Skeptic, It Would Be This”

💡 CLICKABLE CONTENT IDEA TO TRY #2

Teach Your Audience The Conventional Behavior That You Won’t Go Back To

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Personal Story: "Why I" introduces a personal story — this makes the headline seem more relatable and trustworthy.

• Concern: "Never Go Back To" makes us wonder what the problem with our conventional behavior is.

🔁 How To Adapt It For Your Niche:

1. Identify Your Unconventional Behavior: The unique, niche-related behavior or practice that sets you apart. It should be one that’s made a positive impact.

2. Highlight The Benefits: In the content itself, define the specific benefits that this unconventional behavior has led to.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"Why I [Unconventional Behavior] And Will Never Go Back To [Conventional Behavior]"

This template is modeled on the following headline:

Why I Sleep On A Japanese Bed And Will Never Go Back To A Western Bed

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Unconventional Behavior] with a specific unconventional behavior or practice in my niche.
- Replace [Conventional Behavior] with a specific conventional behavior or practice in my niche.

🎨 Examples Using The Template:

For Creators:

• Gardening: "Why I Use Companion Planting And Will Never Go Back To Monocropping"

• DIY: "Why I Use Reclaimed Wood And Will Never Go Back To Store-Bought Lumber"

For Businesses Creating Content (B2C):

• Travel Agency: "Why We Always Choose Eco-Friendly Accommodation And Will Never Go Back To Standard Hotels"

• Bakery: "Why We Use Ancient Grains In Our Bread And Will Never Go Back To Modern Wheat"

For Businesses Creating Content (B2B):

• Marketers: "Why We Focus on Influencer Partnerships And Will Never Go Back To Facebook Ads"

• HR Services: "Why We Prioritize Remote Work And Will Never Go Back To In-Office Employment"

🍬 LINK CANDY FOR CREATORS

• LinkedIn’s no. 1 creator shares a simple technique for writing openers that hook within three seconds [link]

• The 3-step writing framework that helped them both build giant newsletter businesses [link]

• A 1-minute tactic to generate content ideas (by getting others to come up with them) [link]