Ryan Holiday's Content Empire - The Daily Stoic

-CREATOR OF THE DAY-

THE DAILY STOIC

The Daily Stoic is a masterclass in content monetization.

• 1.4 million YT subscribers

• 2.5 million IG followers

• 515K Twitter Followers

• 700K newsletter subs

In a niche that was barely heard of 5yrs ago.

You’re about to learn six ways this content empire turns content views/impressions into millions of dollars per year.

Use it as inspiration for your own content and turn your traffic into a full-time income.

Quick Summary:

The Daily Stoic is a media company that produces written, video, and audio content on the ancient philosophy of stoicism.

Meditations, musings, interviews, and more.

Its USP?

It focuses on how to apply it to modern life.

But how does a mindset/philosophy media company generate millions of dollars?

1. Books

Ryan Holiday - founder of The Daily Stoic - is a best-selling author.

All of the content drives traffic to the Daily Stoic Store where all of his physical books are for sale.

The books are very closely aligned with the content itself - they're all related to modern stoicism.

The more closely aligned your products are with the content that drives the traffic, the higher your conversion rates will generally be.

The pricing architecture of books for sale is also interesting.

You've got the option of buying a simple signed copy at a low price point.

As well as the option of buying a leatherbound edition at a premium.

You can also buy an 8-book bundle at a discount.

Give your audience options.

2. Physical Products

The products for sale in the Daily Stoic Store are mind-blowingly creative:

• Jewelry - pendants, rings, and medallions with stoic emblems/quotes

• Stoicism-themed calendars and prints

• Busts of stoic philosophers

• Journals

It’s a perfect example of how you can create products in any niche when you know your audience.

3. Digital Products

There are currently 9 digital courses for sale in The Daily Stoic store

$25-$99

Each one focuses on a different aspect of improving life with stoicism.

They include:

• Q & A Sessions

• Interviews with experts

• Exclusive email content

And more.

Digital products have higher margins and generally require less effort than physical products.

4. Membership program

For $249/year you get access to Daily Stoic Life:

• Ad-free, exclusive email content
• Access to a private community platform
• Discounts in the store
• A hardcover book on stoic wisdom
• Access to all courses

A very small proportion of your audience will be willing to pay you annually for access to additional value.

People love feeling as though they’re part of a like-minded community.

They’ll happily pay for the privilege.

Recurring revenue from superfans.

5. YouTube AdSense

With 1.4m subscribers and 2 x uploads/week, The Daily Stoic will easily be making 5 figures/month just from ads.

Some large creators choose to turn ads off.

But this is significant revenue to pump back into content and product creation.

6. Live shows

The latest YT videos drive traffic to a landing page for ticket sales.

Ryan Holiday's speaking events.

This won't be practical or valuable until you've built an established brand.

But boy can speaking engagements be lucrative.

Funneling Traffic Into Monetization Methods

There are 2 broad methods the Daily Stoic uses to funnel traffic toward these monetization methods:

• Direct links from content (eg. in YouTube vid descriptions)

• Content grows the email list → email content nurtures subscribers → emails contain links to monetization methods

Key Takeaways:

• Diversify - every niche has unique opportunities for monetization

• Build trust by being everywhere 

• Be relentless with content

• Vary the price points. "Premium" fans will pay for extra value

• Own the audience and build a giant email list

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