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The Simple Trick Ryan Holiday Uses To Make 700,000 People Crave His Content
Welcome to The Pen Pivot!
In this email:
🔧 Creator Tools Of The Day:
We just released our cheat sheets for content creators!
💡 Psychology-Backed Content Trick:
Get More Engagement - How Ryan Holiday turned his content into an essential daily habit for 700,000 people.
🐰 Rabbit Holes And Resources:
How to go viral 101, free content calendar template, and more.
Let’s get to it.
🔧 tools of the day
Our Cheat Sheets For Content Creators:
📱 Social Content Carousel: 48 Quickfire Social Media Post Ideas [Link]
Quick shots of inspiration - never run dry of social media content ideas again.
🖋️ Online Writing Checklist: 20 Changes To Maximize Engagement [Link]
Simple changes you can make to any piece of online writing to keep readers hooked and engaged for longer.
📣 Instant Headlines - 32 Psychology-Driven Headline Templates [Link]
Headlines that actually get clicked. Fill in the blanks, copy, paste, and get your content seen.
✨ Idea Spark - 47 ChatGPT Prompts For Content Ideas [Link]
ChatGPT prompts to generate an endless number of content ideas in any niche.
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🛡️ the daily stoic
💖 Get More Engagement
Build A Ritual
What Do They Do?
Ryan Holiday’s “The Daily Stoic” sends out a daily email to 700,000 subscribers:
A short piece of wisdom from an ancient philosopher (eg. Marcus Aurelius).
Why Is It Effective?
They tap into the psychology of habit formation.
They’ve created a ritual by sending regular and predictable daily emails.
The audience knows exactly what to expect and when to expect it.
Human brains thrive on predictability and routine.
The habit loop:
Daily Cue: Consistent daily emails are a regular cue.
Rewarding Insights: The emails provide wisdom and motivation as a reward.
Automatic Habit: With time, this habit becomes automatic and a daily must-have.
In other words, the email is like that morning espresso shot you just can’t do without ☕️.
This leads to more email opens and more engagement.
How Can You Use Habit Psychology In Your Content?
You can build a habit in your audience by sending them regular, predictable emails.
They don’t have to be daily.
Just regular and predictable.
Here are some examples you could try:
Regular Insights - Nuggets of knowledge, motivation, or entertainment.
Example → Parenting bloggers sending daily parenting tips.
Themed Days - Assign different themes to different days of the week.
Example → Mondays could be inspirational quotes, Tuesdays advice, and so on.
Storytelling - Create a storytelling series that keeps readers coming back for more.
Interactive Quizzes - Regular quiz questions with answers revealed in later emails.
💡 Content Psychology Takeaway: Create rituals and routines with your content → people will eagerly await your next offering.
A Few Tools The Daily Stoic Uses:
🐰 rabbit holes and resources
🍫 Today’s link candy for content creators:
Meet the YouTuber who solved YouTube Shorts (“I can make anything go viral”) [link]
The Social Media Content Calendar template every marketer needs (Free Template) [link]
How to use Microsoft’s free AI Copilot (free GPT-4 access, image generation, and more) [link]
13 tactics to build an email list without paid ads [link]
📝 One Question Survey
And that’s all for today!
Dilshan, The Pen Pivot