Content idea: Decisions, decisions

🔒️ Welcome To This Week’s Pro Newsletter

• 💡 3 Pro Content Ideas:

  • Headline templates and custom AI prompts.

• 🤖 2 AI Prompts For Creators:

  • Generate dozens of “controversial” content ideas.

  • A prompt to make any piece of writing 2x clearer and more engaging.

🔒️ Heads Up: In Next Week’s Pro Newsletter…

A 5-Step Framework For Generating 24 “Root-Cause” Content Ideas In 2 Minutes

Harsh truth: Most content creators only address their audience’s “surface-level” problems:

Problems that are obvious but not the true source of pain.

Content aimed at surface-level problems gets low engagement. 

Great content creators uncover their audience’s “root cause” problems:

Problems that, when solved, make all of these surface-level problems disappear.

Content that solves root-cause problems often gets triple the engagement because it cuts to the core of what matters. 

In next week’s Pro newsletter, we’ll go through a simple 5-step framework for uncovering your audience's root-cause problems. 

The beauty of it? 

• It revolves around a single, 1-word question. 

• It takes less than two minutes to complete. 

You’ll also get a ChatGPT prompt to complete the framework for you. 

It’ll find your audience’s 3 biggest root cause problems and turn them into 24 high-engagement content ideas for your niche…

— Instantly. 

Get This Pro Framework And Prompt In Your Inbox Next Week

Pro Content Template #1

Highlight A Crucial Decision Impacting A Specific Outcome

Your Headline Template:

The Inspiration:

Inc Magazine

Why The Headline Works:

• High Stakes: Highlighting a single, crucial decision triggers a sense of urgency and importance.

How To Adapt It For Your Niche:

1. Pick A Relevant Topic: A significant decision or choice within your niche that has a major impact.

2. Define The Outcomes: A positive outcome and a contrasting negative outcome in line with your audience's aspirations.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Authority] Believes One Big [Topic] Decision Can Mean The Difference Between [Positive Outcome] And [Negative Outcome]"

This template is modeled on the following headline:

"Gardener Believes One Big Soil Choice Can Mean The Difference Between Blooming And Wilting Flowers"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Authority] with a respected figure or expert in my niche.

Replace [Topic] with a key decision-making area or aspect of my niche.

Replace [Positive Outcome] with a favorable result or achievement relevant to my niche.

Replace [Negative Outcome] with an unfavorable result or consequence relevant to my niche.

Under each headline idea, briefly state what the decision you're referring to actually is.

Examples Using The Template:

For Creators:

• Fitness: "Trainer Believes One Big Diet Decision Can Mean The Difference Between Gaining Muscle And Losing It"

• Gardening: "Gardener Believes One Big Soil Choice Can Mean The Difference Between Blooming And Wilting Flowers"

For Businesses Doing Content Marketing (B2C):

• Home Decor: "Designer Believes One Big Color Decision Can Mean The Difference Between Cozy And Uninviting Spaces"

• Parenting: "Psychologist Believes One Big Parenting Decision Can Mean The Difference Between Well-Behaved Kids And Tantrums"

For Businesses Doing Content Marketing (B2B):

• HR Consulting: "HR Specialist Believes One Big Hiring Decision Can Mean The Difference Between Productive Teams And High Turnover"

• Supply Chain: "Logistics Expert Believes One Big Vendor Decision Can Mean The Difference Between Smooth Operations And Delays"

Pro Content Template #2

This template uses authority and loss aversion to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

Unlock every Pro template and prompt

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