Distraction Signal

Some of the most effective content doesn’t answer a question.

It clears up confusion, shifts focus, and helps your audience stop staring at the wrong thing. 

Before we dive in: The recording of “The 12 Costly Email Traps” workshop is now available to get hold of — but only until tomorrow. Grab the recording while you can. 

Quick story about the Titanic:

The ship’s lookout crew never saw the iceberg in time.

Not because they weren’t paying attention.

But because they didn’t have binoculars.

The only key to the storage locker?

Accidentally taken off the ship by a crew member who didn’t sail.

So the crew did their job — but without the right lens.

They scanned the horizon with their bare eyes.

And that one missing detail…

Set off a chain of events no one could stop.

Your audience is in the same spot.

They’re trying. Paying attention. Following advice.

But they’re focused on things that won’t fix their problem.

It’s not their fault.

But it is your opportunity.

Because when your content helps them shift focus…

From distraction to clarity…

From noise to what actually matters…

That’s when they see the real problem.

That’s when they finally get traction.

🧠 Paste this “Distraction Signal” Prompt into ChatGPT:

“Hi ChatGPT. Ask me the minimum number of questions you need to identify something my audience is paying close attention to — that feels useful or strategic, but is actually distracting them from the real issue.”

Help them see the real problem —

And you’ll be the one they turn to for the solution.

P.S. If you have an email list or newsletter, there’s a high chance you’re distracted by things that feel productive — but quietly hurt performance.

In the 12 Costly Email Traps workshop I walk through the subtle email mistakes that hurt my growth, engagement, and revenue…

Plus the simple fixes that helped me overcome them on the road to 40K+ subs.

Available to get until tomorrow. Lifetime access. 

Grab the recording before it’s too late.

Until next time,

Cheers,

Dil