💡 4-word formula to 3x your views

🧠 WELCOME TO THE PEN PIVOT

In today’s email:

• 🔧 Creator Tool Of The Day:

  • Fast-track your success as an online writer.

• 🖱️ Get More Clicks:

  • Using this dead-simple, 10-second content hack.

• 💡 A Content Idea For You:

  • This one simple headline template will grab your audience’s attention (and won’t let go).

• 💟 Get More Engagement:

  • An easy framework for creating captivating content.

🔧 PRESENTED BY

Become A Prolific Writer In 7 Days

Digital Writers:

• Tired of your writing getting zero attention online?

• Looking to unlock new (& lucrative) opportunities?

• Want to position yourself as a writer with authority (even if you’re a beginner)?

Then look no further! This FREE email course will help you:

• Craft irresistible headlines to hook attention

• Generate endless writing ideas in 30 minutes

• Write in a niche you own (and differentiate yourself as a writer)

Click here to get instant access.

🖱️ GET MORE CLICKS

Let Your Audience Know That Your Content Will Lead Them To A Specific Result

Remember these four words and you’ll never write a bad headline:

Do X, Get Y.

An easy formula to get you remarkable results.

People love hearing about how one action directly leads to or influences a specific result.

Especially when that result could improve their own life in some way.

So, whatever niche you’re in, remember this content idea formula and you won’t go wrong:

Let’s use a headline from the writing niche as an example…

Instead of:

“3 Editing Tips Every Writer Needs To Hear”

You’d go for:

“3 Editing Tips To Cut Fluff And 2x Your Engagement”

The first headline is too vague — the benefit of the content isn’t clear or specific.

The second headline uses causal language and gives the audience a clear value proposition — Do X, Get Y.

• Cause: 3 Editing Tips

• Effect: Cut Fluff And 2x Your Engagement

The audience knows exactly what’s in in for them.  

It’s clearer, more specific, and more likely to get clicked and viewed.

💡 A CONTENT IDEA FOR YOU

Explain One Simple Action/Change That Will Get Your Audience An Impressive Outcome

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Contrast: People don’t usually equate “simple” changes with impressive outcomes. The contrast builds curiosity.

• Specificity: There being “one” thing makes the headline a lot more intriguing than multiple vague things.

🔁 How To Adapt It For Your Niche:

1. Pick An Impressive Outcome: One that either you or someone else has achieved in your niche (and one that your audience would care about).

2. Pick A Simple Action/Change: Work backwards from the outcome to find a simple action/change that had a significant impact on achieving that outcome.

3. Explain The Cause-And-Effect: Dive deep into how the simple action/change led to the impressive outcome.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this into ChatGPT after filling in your niche.

Hi ChatGPT, I'm a content creator in the [insert niche] niche, and I'm interested in creating a piece following the headline template:

"How This One Simple [Action/Change] Led To [Impressive Outcome]"

Please brainstorm a list of potential actions or changes within my niche that could lead to a single, specific impressive outcome. The ideas should be simple and achievable.

For each suggested action/change, I need you to include:

- A specific description of the action or change.
- An explanation of how it could directly lead to an impressive outcome.

🎨 Examples Using The Template:

For Creators:

• For Gardening: “How This One Soil Amendment Trick Tripled My Harvest This Year”

• For Writers: "How This One Writing Habit Landed Me My First Publishing Deal"

For Businesses Doing Content Marketing (B2C):

• Photographer: “How This One Pose Guarantees A Beautiful Wedding Shot”

• Coffee Shop: “How This One Water Change Takes A Morning Coffee To Barista-Level Quality”

For Businesses Doing Content Marketing (B2B):

• Marketers: “How This One Change To Our Checkout Increased Sales By 12% Overnight”

• Legal Consulting Service: “How This Client Onboarding Process Increased Our Retention By 14%”

💟 GET MORE ENGAGEMENT

Make Sure Your Content Has A Memorable Peak And A Strong Ending

The peak and the end are the most important points in any piece of content.

The “peak” refers to the most intense, memorable, or impactful moment.

Examples of possible peaks in content:

• A surprising revelation or twist

• An emotional climax

• A key piece of advice or insight

• A dramatic demonstration/visual

• An attention-grabbing story

So, before you click publish, make sure your content has:

• A clear peak

• A strong finish

It’s the key to captivating content.