🛠 Drill down until you go viral

IN THIS EMAIL

• 🔧 Content Hack:

  • “The Drill-Down”

• 💡 Headline Template:

  • With an AI prompt to make it work in your niche.

• 🦾 AI Prompt:

  • Translate your product’s features into benefits (in seconds).

• 🔒️ Visible To Pro Readers:

  • 1 psychology-driven headline template + 1 AI prompt to triple your clicks, views, and engagement.

IN THIS PRO EMAIL

• 🔧 Content Hack:

  • “The Drill-Down”

• 💡 2 Headline Templates:

  • With AI prompts to make them work in your niche.

• 🦾 AI Prompt:

  • Translate your product’s features into benefits (in seconds).

NEXT WORKSHOP

Thanks to everyone who filled out the workshop poll last week.

Looks like this could be the next live online workshop, but I still need to see if there’s enough interest before making it happen…

“The 4-Minute Newsletter”: How To Use ChatGPT To Write A Newsletter In 4 Minutes Or Less (One That Gets Opened, Read, And Acted On)

In this 60-minute live workshop, you’ll learn my 4-step system for writing an engaging, ready-to-publish newsletter using ChatGPT in 4 minutes or less.

What You’ll Learn:

• The “A.C.T.O System” – A stepwise, 4-minute, ‘backwards’ method for generating a finished newsletter with AI — one that sounds like you and not a machine. 

• The “Newsletter Idea Engine” – Get my AI-powered system for generating dozens of high-impact email topics in seconds. 

• The “Engagement Multipliers” – Learn the AI-driven tweaks that double email replies and clicks (without sounding clickbaity).

• The AI Newsletter Prompt Pack – Fill-in-the-blank AI prompts to generate a polished newsletter in 4 minutes whenever you need.

This would be a paid workshop — probably around $50, but with a discount for early movers.

You’d also get lifetime access to the recording.

The system you'd learn focuses specifically on newsletters and works no matter what niche you’re in.

CONTENT HACK

The “Drill-Down” Hack: Build Curiosity Through Ultra-Specificity

Most content starts broad — and broad content gets ignored.

Specificity is what makes people curious.

The trick? 

Keep drilling down until your idea is so precise that people feel compelled to click.

How To Create “Drill-Down” Content In Any Niche:

1. Start With a General Topic

   • Example: “How To Build Muscle”

2. Narrow It Down to a Clear Focus

   • Example: “How To Build Muscle Without A Gym”

3. Make It Even More Specific

   • Example: “How To Build Upper Back Muscle Without A Gym”

4. Add a Timeframe, Number, or Unique Process

   • Example: “The 7-Minute Home Workout That Builds Upper Back Muscle Fast”

Now, instead of a vague fitness guide, you have a clickable, curiosity-driven piece of content.

Examples Across Niches

• Instead of “How to Get Clients” → “The 15-Word Cold Email That Gets Clients To Say Yes”

• Instead of “How to Improve Public Speaking” → “The One-Word Trick That Stops You from Saying ‘Um’”

A ChatGPT Prompt To Generate “Drill-Down” Ideas For Your Niche In 3 Seconds

1. Fill in your niche, audience, and content type.

2. Paste the prompt into ChatGPT.

It’ll generate 15 strong topics, drill them down into increasingly specific angles, and add a timeframe, number, or process to maximize curiosity.

You’ll also get a detailed breakdown of any idea you like — so you can easily turn it into a post, article, video, or anything else:

💡 In Case You Missed It

• “Urgency signals”: 3 psychological triggers that will make your content look too important to ignore.

• “Elite Edge”: A 4-step framework to generate dozens of “status-boosting” content ideas for any niche.

• “Caveman content”: These 8 human desires will make your content go viral on demand.

HEADLINE TEMPLATE

“Exclusive Insights” 

Why The Headline Works:

• Exclusivity: People trust insider knowledge and want to be "in" with those in the know.

Examples Using The Template:

• Home Improvement: "5 Kitchen Renovation Hacks That Only Contractors Know About”

• Software Developer: "5 Javascript Shortcuts That Only Developers Know About"

Speed Things Up With ChatGPT:

Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.

Get 10 clickworthy headlines and a full content outline for any you choose.

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create a [insert content type, e.g., reel, blog post] based on this template:

[Number] [Items] That Only [Insiders] Know About

This template is modeled on the following headline:

"5 Kitchen Renovation Hacks That Only Contractors Know About"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.

AI PROMPT

Features-To-Benefits Translator

Raw product features don’t sell. Benefits do.

Your audience doesn’t care about what something is — they care about what it does for them.

Think of this prompt as a translator. 

It takes your dry, technical features and converts them into compelling benefits that your audience actually wants.

Watch it become easier to market and sell. 

Fill in your product/service details, then paste into ChatGPT:

"I'm a [insert role/business] offering [insert product/service].

I want to translate my product’s features into audience-focused benefits that drive action.

Please ask me the fewest necessary questions one by one (not all at once) to help me:

- List the core features of my product/service.

- Define why they matter to my audience.

- Convert each feature into a clear, compelling benefit.

Once all info is gathered, generate a list of feature-to-benefit translations for use in content, marketing, or sales copy."