Get Your Emails Opened With This 1 Little Tweak To The Subject Line

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Get Your Emails Opened With This 1 Little Tweak To The Subject Line

The newsletter you’re reading right now has over 7K subscribers and an average open rate of 52%.

Not to toot my own horn, but that’s a stellar open rate.

The funny thing is, the newsletter struggled with low/average open rates for a long time.

If you write email content and you’re in a similar position, here’s are the secrets:

List-scrubbing does play a role, as well as having (what I hope is) good content-market fit 😉.

But the biggest difference came from writing better subject lines.

I’ve experimented (i.e. A/B tested) a bunch of different subject lines and identified a little tweak that consistently gets emails opened more.

The tweak?

Adding causal language.

Here’s what it is and how to use it to boost your open rates.

How To Add Causal Language To An Email Subject Line

I.e. when one action or event directly leads to, influences, or results in another action or event.

Let’s go through some headline examples that use causal language, before going through how to use it in an email subject line.

• “This 3-Step Morning Routine Boosts Daily Productivity By 24%”

  • Here, the headline implies the direct impact of a morning routine on productivity levels.

• “5 Easy Home Adjustments That Reduce Energy Bills”

  • Here, the headline promises that specific home adjustments have a direct impact on energy bills.

People are drawn to understanding how one action can lead to a specific result.

Especially if it promises to solve a problem, improve their life, or satisfy their curiosity.

Causal language also offers clarity and specificity.

This is appealing and stands out in a sea of vague and ambiguous headlines/email subject lines.

When writing email subject lines, you’ve got fewer words to work with.

So it’s usually best to split the cause and effect across the subject line and the preview text.

Here are some (made up) examples to illustrate this:

• Subject Line: Transform Your Bedroom Decor (cause)

• Preview Text: Using A 3-Step Upgrade (effect)

• Subject Line: 2 New Privacy Laws Set In Today (cause)

• Preview Text: What It Means For Your Site (effect)

• Subject Line: $2B Stimulus Predicted (cause)

• Preview Text: 3 Key Impacts On Growth (effect)

Note how the last two emails are news-related, while the first one is more of a how-to piece.

Causal language can be used in many different types of content.

All you need to do is highlight how a certain action or event will directly impact another action or event relevant to the audience.

But remember, the more specific you can make the subject line, the better.

Try to use specific figures and refer to specific items whenever possible.

People want to know that the benefit they’ll receive from reading the email will be concrete.

Not abstract or wishy-washy.

Disclaimer:

There’s a good chance this technique will work in your niche.

But there’s no guarantee - it needs to be tested.

After all, every audience is different.

Test it out.

Experiment with different styles and formats until you start to spot a pattern.

Identify which emails get opened and which ones get ignored.

If You Found This Useful (Or Not So Useful)…

Please let me know using the poll below.

This is the first newsletter I’ve written on email marketing and I’m not sure if you would want more on the topic.

If you do, I’ve got plenty more tricks and hacks to share.

Any feedback would be appreciated!

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You’ll learn a tonne of dead-simple techniques for writing headlines that effortlessly get more clicks (and views) than your competitors.

Remember, if the headline doesn’t get clicked, the content doesn’t get read or viewed.

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