💡 An emotional content idea

🧠 IN TODAY’S EMAIL

• 🔧 Creator Tool Of The Day:

  • Creating shareable online quizzes is a piece of cake these days.

• 🏅 Hook Of The Day:

  • The hook that propelled MrBeast to megastardom.

• 💡 A Clickable Content Idea For You:

  • The mistakes that are ruining your audience members’ success.

  • Headline template included 👍️ 

• 🍬 Link Candy:

  • A YouTube video title masterclass and 89 words to avoid in your content.

✍️ POP QUIZ

What is the main psychological effect that would make people want to click on this headline by Men’s Journal:

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(Not sponsored).

🏅 HOOK OF THE DAY

“I Counted To 100,000” - MrBeast

You may know MrBeast as the 9-figure YouTuber who drives a minimum of 250 million views to every video. 

But rewind to 2017 and he was a struggling, fed-up creator getting barely any clicks to his content after five years of trying. 

That was until he made the mind-boggling decision to film himself counting to 100,000 in one sitting. 

The video length stands at 24 hours, only because Adobe wouldn’t let him upload the full 40. 

It went viral, racking up tens of thousands of views within just a few days. 

It now sits at 30 million views and is widely considered to be his breakthrough. 

So, why did the video title (i.e. hook) - “I Counted to 100,000” - work so well? 

🧠 Hook Psychology:

• Novelty And Extremes: Counting to such an extreme number in one sitting grabbed our attention due to its novelty. We’re drawn to content that pushes the boundaries of what’s “normal”. 

• Simplicity: The concept, though extreme, was so simple to understand. This simplicity made it easy for viewers to grasp the challenge instantly.

💡 A CLICKABLE CONTENT IDEA FOR YOU

The Mistakes That Are Ruining Your Audience’s Life

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Direct Address: Starting with "Why You're" directly addresses the audience — it immediately grabs attention before touching on a recognized pain point. 

• Loss Aversion: People view the content to avoid the mistakes leading to the negative outcomes. Remember, avoiding losses is often more important to people than achieving gains. 

• Emotionally Charged: “Ruining” is a bold and attention-grabbing term to use.

🔁 How To Adapt It For Your Niche:

1. Pick A Negative Outcome: A common challenge faced by your audience - one that many are keen to resolve. 

2. Define The Mistakes: Identify a specific number of mistakes contributing to this negative outcome.

3. Highlight The Area Of Impact: Clarify which aspect of the audience’s life or work is being affected.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"Why You're [Experiencing Negative Outcome] - [Number] Mistakes Ruining Your [X]"

This template is inspired by the headline "Why You’re Always Distracted - 5 Mistakes Ruining Your Focus."

Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each Headline Should:

- Replace [Experiencing Negative Outcome] with a relevant negative issue.
- Replace [Number] with the count of key mistakes identified.
- Replace [X] with the specific aspect of life or work affected by these mistakes.

🎨 Examples Using The Template:

• Finance: "Why You're Always Broke - 7 Mistakes Ruining Your Budget"

• Relationships: "Why You're Feeling Unfulfilled - 4 Mistakes Ruining Your Relationships"

• Career: "Why You're Not Getting Promoted - 5 Mistakes Ruining Your Professional Reputation"

• Education: "Why You're Getting Bad Grades - 6 Mistakes Ruining Your Study Habits"

• Cooking: "Why Every Meal Tastes Bland - 5 Mistakes Ruining Your Flavor Balance"

• Technology: "Why Your Apps Are Slow - 4 Mistakes Ruining Your Software Performance"

• Travel: "Why Your Vacations Feel Stressful - 3 Mistakes Ruining Your Travel Itineraries"

🍬 LINK CANDY FOR CREATORS

• YouTube expert explains how to write better video titles and get a tonne more views [link]

• 89 words and phrases that will (apparently) sabotage your content writing — what do you think? [link]