💪 An empowering content idea

🧠 IN THIS EMAIL

• 🔧 Creator Tool Of The Day:

  • An AI writing tool that doesn’t disappoint.

• 💡 2 x Clickable Content Ideas To Try:

  • Headline templates included 👍️ 

• 🍬 Link Candy For Creators:

  • “Hero copy”, as well as the biggest difference between good and bad content writing.

✍️ POP QUIZ

^{*Link to the study at the bottom of this email}

🔧 TOOL OF THE DAY

Koala Writer

AI writing tools have a nasty habit of disappointing people.

When you see that finished article, you often wonder whether it’s worth the required editing time.

Koala Writer is different.

It was built for bloggers, by bloggers.

SEO-optimized, publish-ready articles with the single tap of a button.

Review the tool and a few example articles written by Koala Writer

(Not Sponsored)

💡 CLICKABLE CONTENT IDEA #1

Teach Your Audience The Mistakes To Steer Clear Of

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Specificity: It identifies a specific group, making the content seem more relevant to the audience members that identify with it.

• Loss Aversion: Highlighting mistakes to steer clear of plays on the psychological effect of "loss aversion" — people are more motivated to avoid losses than to achieve gains.

🔁 How To Adapt It For Your Niche:

1. Identify The [Group Of People]: A large one within your niche who commonly make the mistakes you're about to talk about.

2. Add Context: In the headline, state the particular situation or context where these mistakes are typically made.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

Always Avoid These [Number] Mistakes [Group Of People Make] [In Specific Context]

This template is modeled on the following headline:

"Always Avoid These 7 Mistakes New Parents Make When Babyproofing Their Home"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of mistakes.

- Replace [Group Of People] with the specific group of people making the mistakes.

- Replace [Specific Context] with the particular context or situation where the mistakes are made.

🎨 Examples Using The Template:

For Creators:

• DIY: "Always Avoid These 5 Mistakes Beginner Woodworkers Make In Their Workshop"

• Gardening: "Always Avoid These 6 Mistakes Plant Enthusiasts Make With Indoor Gardening"

For Businesses Creating Content (B2C):

• Pet Care: "Always Avoid These 8 Mistakes Dog Owners Make In Training Their Puppies"

• Parenting: "Always Avoid These 7 Mistakes New Parents Make When Babyproofing Their Home"

For Businesses Creating Content (B2B):

• HR Consulting: "Always Avoid These 5 Mistakes Hiring Managers Make In Employee Onboarding"

• Technology: "Always Avoid These 7 Mistakes Employers Make With Cybersecurity Protocols"

💡 CLICKABLE CONTENT IDEA #2

Teach Your Audience How To Perform A Specific Task (Despite Their Drawbacks)

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Actionable: The phrase "How To Actually" suggests a practical, actionable fix.

• Empowering/Empathetic: Mentioning a common drawback increases relatability and draws audience members who may doubt themselves.

🔁 How To Adapt It For Your Niche:

1. Identify Your Task: Choose a specific task — one that’s relevant to your niche and can be achieved using a particular method, product, or strategy.

2. Highlight The Drawback: Acknowledge a common obstacle or challenge that people in your niche may face when trying to perform the task.

3. Provide A Fix: In the content itself, clearly explain the workaround, tip, or strategy that can help overcome the drawback.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

How To Actually [Perform Task] (Even If You [Have A Specific Drawback])

This template is modeled on the following headline:

How To Actually Stick To A Schedule (Even If You Lack Discipline)

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Perform Task] with a specific task relevant to my niche.
- Replace [Have A Specific Drawback] with a specific challenge or drawback that some may think prevents them from being able to [Perform Task].

🎨 Examples Using The Template:

For Creators: 

• Writing: "How To Actually Finish Writing Your Novel (Even If You Struggle With Consistency)"

• Gardening: "How To Actually Grow Juicy Tomatoes (Even If You Have Minimal Outdoor Space)"

For Businesses Creating Content (B2C):

• Wellness: "How To Actually Meditate Daily (Even If You Have A Noisy Home Environment)"

• Travel Agency: "How To Actually Plan A Budget-Friendly Vacation (Even If You Have A Large Family)"

For Businesses Creating Content (B2B):

• Consulting: "How To Actually Improve Customer Service (Even If You're A Sole Operator)"

• Technology: "How To Actually Increase Cybersecurity (Even If You Have Minimal IT Resources)"

🍬 LINK CANDY FOR CREATORS

• They’ve written copy for Zoom, Slack, and Drift — here’s their framework for writing website hero sections that hook visitors [link]

• The biggest difference between good and bad content writing (plus 5 frameworks to master it) [link]