💡 A non-obvious fear

🧠 WELCOME TO THE PEN PIVOT

In today’s email:

• 🔧 Creator Tool Of The Day:

  • It’s not too late - 6hrs left…

• 🖱️ Get More Clicks:

  • Using the fear of getting left behind.

• 💡 A Content Idea For You:

  • Help your audience by sharing some harsh truths — so simple, yet so effective.

  • Headline template included 👍️ 

🔧 TOOL OF THE DAY

Savvy Email Subject Lines (Video Course by The Pen Pivot)

Access Closing In 6hrs

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Bottom Line: A bad subject line will lead to any email getting ignored.

(No matter how good the content of the email might be).

Learning how to write better subject lines is the easiest way to boost your email open rate and email revenue.

It’s how I increased this email newsletter’s open rate to an industry-leading 52%.

Savvy Email Subject Lines is a set of video tutorials that teaches you:

• The crucial email subject line mistakes most content creators aren’t even aware they’re making.

• An essential framework for writing subject lines that don’t get ignored in the inbox.

• A deep dive into 21 psychology-driven techniques for getting any email opened.

• And more…

Click here to get lifetime access and increase your email open rate with simple subject line tricks (access closing in 6 hours)

🖱️ GET MORE CLICKS

Acknowledge Your Audience’s Fear Of Getting Left Behind

It’s different from “Fear Of Missing Out” (i.e. FOMO).

Fear of getting left behind taps into our concerns about falling behind in various aspects of life.

Personal development, trends, professional growth, and so on.

Injecting some of this concern into your headlines can make any piece of content feel more urgent.

Here are a couple of examples…

Instead of:

“How To Improve Your Your Home Office Setup”

You’d go for:

“These 3 Outdated Home Office Setups Will Lower Your Productivity”

Instead of:

“7 Ways To Improve Your Javascript Coding Skills”

You’d go for:

“Javascript Coders - Learn These 7 Skills Or Get Left Behind In The Workforce”

The improved headlines urge you to click because — let’s face it, no one wants to feel left behind.

Here’s a list of words and phrases to include in your headlines to pull this off in your own content:

1. "Behind The Curve"

2. "Catch Up" 

3. "Outdated"

4. "Stay Ahead" 

5. "Essential Update" 

6. "Before It's Too Late" 

7. "Risk Falling Behind"

8. “Get Left Behind”

9. "Stay Informed" 

10. "Adapt Now" 

11. "Future-Proof" 

Try them out.

💡 A CONTENT IDEA FOR YOU

Sharing The “Harsh Truths” The Pros In Your Niche Wish They Knew Earlier

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Loss Aversion: The headline suggests that the content could prevent us from making mistakes. Remember, our fear of loss is greater than our desire for gain.

• Authority: The headline promises insights from the more experienced — this makes the content seem more credible.

• Specificity: Tailoring it to a specific audience or time in life makes the advice seem more actionable and relevant.

🔁 How To Adapt It For Your Niche:

Your content should share wisdom that bridges that gap between newcomers and the more experienced people in your niche.

1. Identify Your Audience: Pick a group within your niche who could benefit from the wisdom of more experienced people.

2. Pick Some Harsh Truths: You could rely on your own “wisdom of hindsight” or consult with more experienced members.

3. Make Sure They’re Relevant: The truths should be applicable to a specific time in your audience's journey — one that you’ve called out in your headline.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this into ChatGPT after filling in your niche:

Hi ChatGPT, I'm a content creator focusing on the [insert niche] niche, and I want to create a piece of content using the headline template:

"[Number] Harsh Truths [More Experienced Members Of Group] Wish They Knew [Specific Earlier Time]"

Please help me brainstorm some headline ideas that fit this template - the headlines should only replace the terms within the brackets of the template. 

Specifically, I need:

- A topic within my niche that seasoned members have insights about.
- A specific earlier time or stage in the journey relevant to newcomers or less experienced members.
- Insights or truths that could guide or warn those at the earlier stage, based on the experience of veterans in the field.
 

🎨 Examples Using The Template:

For Creators:

• For Writers: "10 Harsh Truths Authors Wish They Knew Before Publishing Their First Book"

• For Photographers: "5 Harsh Truths Pro Photographers Wish They Learned In Their First Year"

• For Fitness: “6 Harsh Truths Pro Lifters Wish They Knew When They Started”

For Businesses Doing Content Marketing (B2C):

You could position yourself or your company as the “experienced members of the group” when writing your headline.

• Skincare Brand: “7 Harsh Skincare Truths Dermatologists Wish People Knew In Their 20s”

• Financial Advisor: “7 Harsh Truths Financial Advisors Wish People Knew Before Their First Investment”

• Real Estate Agent: “7 Harsh Truths Real Estate Agents Wish Homebuyers Knew Before Making Offers”

For Businesses Doing Content Marketing (B2B):

• Marketing: “9 Harsh Truths Marketers Wish Small Businesses Knew Before Running Google Ads”

• Business Consultants: “6 Harsh Truths Consultants Wish Startup Founders Knew Before Raising Capital”