🎯 Find what your audience wants

August 16, 2024

🔒️ Welcome To This Week’s Pro Newsletter

  • 🧠 1 Content Framework:

    • Use it to create the content your audience wants to see.

  • 💡 3 Pro Content Ideas:

    • Headline templates and custom AI prompts.

  • 🤖 2 AI Prompts For Creators:

    • Generate dozens of unique, data-driven content ideas for your audience.

    • Strengthen an argument within a piece of content — write more persuasively than ever before.

🧠 Content Framework: “Jobs To Be Done (JTBD)”

This proven framework will make sure you create content that your audience actually cares about.

How?

By helping them complete the jobs they need to do.

The result?

A tonne of love, appreciation, and engagement.

Make someone’s life noticeably easier and they won’t forget it.

Here’s the 3-step JTBD framework:

  1. Identify Key Jobs: List the primary tasks your audience needs to complete regularly — prioritize them based on importance.

  2. Address Functional Needs: Think of content ideas that would help them achieve each of these tasks efficiently. E.g. step-by-step guides, how-tos, checklists, etc.

  3. Address Emotional Needs: Think of content ideas that address the emotional challenges your audience faces during these tasks. Eg. Motivational stories, inspirational testimonials, encouraging tips.

Try the framework out in your niche and see what content ideas you come up with.

🎉 Pro Update: Framework Focus

In two weeks, Pro members will receive a brand-new monthly newsletter edition — Framework Focus.

In it, we’ll go through 3 powerful content marketing frameworks. 

The twist: 

It’ll contain specific, personalized suggestions on how you can apply each framework to your business, niche, and target audience. 

How? 

The newsletter will be co-written by Hooksi — our custom AI model.

Hooksi will add the personalized magic after reviewing your content profile.

The frameworks we’ll be going through in the first edition:

  • Jobs To Be Done (JTBD) Framework: Hooksi will show you exactly how to make it work in your niche.

  • Life Force 8 Framework: Use it to create content that taps into the 8 core human desires and make your messaging 3x more persuasive. Hooksi will tell you which 4 desires are most relevant to your audience. 

  • SPEAR Framework: Use it to write powerful introductions that grab attention within seconds. You’ll even get an example of a killer introduction written for your audience. 

💡 Pro Content Template #1

Highlight A Crucial Area Of Focus Before An Activity Or Event

Your Headline Template:

❝

The One Thing [Role/Group] Should Focus On Before [Activity/Event]

The Inspiration:

"The 1 Thing Leaders Should Focus On Before Work"

Inc. [link]

Why The Headline Works:

  • Singular Focus: "The one thing" implies a simple, actionable step.

  • Identity: Mentioning a specific role or group calls out the intended audience. People are more likely to trust and follow advice tailored to them.

How To Adapt It For Your Niche:

  1. Pick The Role/Group: One that’s relevant to your niche that would benefit from focused advice.

  2. Pick The Activity/Event: Pick an activity or event that’s significant within your niche and that the chosen role/group would prepare for.

  3. Pick The Key Focus: Identify the most crucial element or action that the role/group should focus on before the activity/event.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

The One Thing [Role/Group] Should Focus On Before [Activity/Event]

This template is modeled on the following headline:

The One Thing Facebook Marketers Should Focus On Before Launching A Campaign

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Role/Group] with a specific role or group within my niche.

Replace [Activity/Event] with a specific activity or event relevant to my niche.

Under each headline idea, briefly state what the "one thing" you're referring to is.

Examples Using The Template:

For Creators:

  • Fitness: "The One Thing Runners Should Focus On Before Marathon Day"

  • Gardening: "The One Thing Gardeners Should Focus On Before Planting Season"

For Businesses Doing Content Marketing (B2C):

  • Travel Agent: "The One Thing Solo Travelers Should Focus On Before Their Backpacking Trip"

  • Home Improvement: "The One Thing Homeowners Should Focus On Before Renovating"

  • Automotive: "The One Thing Car Buyers Should Focus On Before Visiting A Dealership"

For Businesses Doing Content Marketing (B2B):

  • Digital Marketing: "The One Thing Marketers Should Focus On Before Launching A Facebook Ad Campaign"

  • IT Services: "The One Thing IT Teams Should Focus On Before a System Upgrade"

🔒️ Pro Content Template #2

This template uses urgency and extreme specificity to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

👋 Hey there — Dil here.

Join Pen Pivot Pro to read the rest of this post.

✓ 400+ headline template database

✓ Access to all locked and exclusive content

✓ Personalized weekly content ideas

And more…