🧠 IN TODAY’S EMAIL:
🔧 Tool Of The Day:
It’s not too late - 6hrs left.
🧪 Hook Science:
Adding a single word could get you the click.
💡 A Clickable Content Idea For You:
Your audience may forget these tasks — so remind them.
Headline template included 👍
🏅 Hook Of The Day:
They turned their weakness into one of the greatest hooks of all time.
🔧 TOOL OF THE DAY
Headline Fix-Up: 30 Seconds To A Perfect Headline
Access Closing In 6 Hours
So many content creators write headlines that:
❌ Are basic, bland, and not emotion-driven.
❌ Don’t stop their audience mid-scroll or get them to click.
Here’s why this is a massive problem:
When the headline doesn’t get clicked, the content doesn’t get read or viewed.
It will be ignored.
I’ve shared countless tips on writing better headlines and hooks in this newsletter.
I know it can be hard to keep track of.
So I’ve distilled everything into a dead-simple, 3-step process that anyone can use to turn a bad headline into a “magnetic headline”.
A headline that generates clicks and views on demand by tapping into the audience’s “emotional brain”.
The process is called “Headline Fix-Up” — and I’ve put everything you need to know about it into a digestible online course.
🧪 HOOK SCIENCE
Get More Clicks By Adding Seasonal Context To Your Headlines
Which of these headlines grabs your attention more?
7 Essential Tips To Prevent Car Breakdowns
7 Essential Tips To Prevent Winter Car Breakdowns
If I had to guess, I’d say the second one does.
Why?
Because it’s more specific — and specificity is the foundation of a great hook.
It removes the guesswork and lets the audience know exactly what your content can do for them.
A single word — “winter” — makes all the difference.
Seasonal content does so well because it seems urgent, fresh, and relevant.
It taps into the audience’s desire to be prepared for what’s ahead and so makes them more likely to click.
You can create seasonal content in practically any niche.
Examples:
Gardening: “5 Perfect Bulbs To Plant This Fall For For A Blooming Spring Garden”
Personal Finance: “A Post-Christmas Finance Checklist To Prepare For A Prosperous New Year”
Real Estate: “7 Tips To Sell Your Home During The Quiet Winter Season”
💡 Takeaway: Adding seasonal context to your content (and headlines) can boost its value and urgency.
💡 A CLICKABLE CONTENT IDEA FOR YOU
Tell Your Audience What They Shouldn’t Forget
🔨 Your Headline Template:
"Before You Start [Action], Don’t Forget To Do These [Number] [Tasks]"
🔎 The Inspiration:
“Before You Start Spring Cleaning, Don’t Forget To Do These 6 Tasks”
🧠 Why The Headline Works:
Checklist Appeal: We’re drawn towards completing tasks and lists — it gives us a sense of accomplishment and order.
Loss Aversion: "Don’t Forget" plays on our fear of making mistakes. Remember, the desire to avoid losses is stronger than the desire to gain.
🔁 How To Adapt It For Your Niche:
Identify The Action: Think about a common action relevant to your niche.
Determine Key Tasks: List critical but often overlooked tasks associated with this action.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste the following prompt into ChatGPT after filling in your niche.
Hi ChatGPT,
I'm a content creator in the [insert niche] niche, and I'm creating a piece of content based on the headline template:
"Before You Start [Action], Don’t Forget To Do These [Number] Tasks"
I need 10 headline ideas that follow this headline template please.
Each one should:
- Pick a common and specific niche-related related action.
- Determine the crucial and often overlooked tasks that people should remember before starting this action.🎨 Examples Using The Template:
For Creators:
For Fitness: “Before You Start Your CrossFit Session, Don’t Forget These 5 Stretches”
For Gardening: “Before You Start Planting Vegetables, Don’t Forget These 5 Soil Preparations”
For Businesses Doing Content Marketing (B2C):
Pet Supplies Store: “Before You Start Grooming Your Dog, Don’t Forget These 5 Tasks”
Travel Agency: “Before You Leave For Yosemite, Don’t Forget To Pack These 8 Items”
For Businesses Doing Content Marketing (B2B):
HR Firm: “Before You Start Recruiting Employees, Don’t Forget These 7 Onboarding Tasks”
Digital Marketing Agency: “Before You Launch Your Google Ad Campaign, Don’t Forget These 5 Tasks”
🏅 HOOK OF THE DAY
“Avis Is Only No. 2 In Rent A Cars. So We Try Harder”
Avis' legendary slogan admitted that they weren’t the market leader ("No.2 in rent-a-cars") and used this as a strength by promising to "try harder" than the No. 1 (Hertz).
The slogan became one of the most effective and famous hooks of all time.
🧠 Hook Psychology:
Pratfall Effect: Acknowledging imperfections makes a brand seem more relatable and trustworthy.
Underdog Appeal: We root for underdogs. Avis positioned itself as striving harder due to its second-place status.
The slogan became a cornerstone of Avis' brand identity and dramatically improved its market share.
💡 Takeaway: Acknowledging imperfections and challenges can make for a great hook — it makes you stand out from competitors who just drone on about how good they are.
