✨ A transformative hook trick

In This Email

• 🧪 Hook Science:

  • Click trick of the week — “From X to Y”.

• 💡 A Content Idea To Try:

  • Headline template and AI prompt included 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — proven, psychology-driven templates for busy content creators who want more views (with less work).

Quiz

^{*Link to more information at the bottom of this email}

Hook Science

Click Trick Of The Week: “From X To Y”

A Great Hook:

“7 Steps To Take Your Bedroom Decor From Dull To Luxurious”

Let’s dig into why it works — then turn it into a template you can use in your niche.

Why Does It Work So Well? 

• Transformation: Promises a clear change from negative to positive.

• Stepwise Process: “Steps” suggests an easy, actionable path.

How You Can Use This:

• Pick The Problem: A common issue your audience faces.

• Define The Desired Outcome: The positive result they want.

• Highlight The Change: Show the transformation from problem to solution in your headline.

A Headline Template To Try In Your Own Niche

Examples From Different Niches:

• Photography: “7 Steps To Take Your Portraits From Flat To Magazine-Worthy”

• Parenting: “5 Steps To Take Your Toddler’s Sleep From Unpredictable To Consistently Restful”

Stuck?

Paste the headline template into ChatGPT and ask it to generate ideas in your niche. 

💡 Content Template #1

Reveal The Obstacles Preventing Success (And Give Practical Fixes)

Your Headline Template:

The Inspiration:

“10 Reasons You Aren’t Writing Online (And How To Fix Them)”

~ Nicolas Cole

Why The Headline Works:

• Problem-Solution: Defines the problem and promises a fix.

• Empowerment: Motivates the audience to take control and make improvements.

How To Adapt It For Your Niche:

1. Pick The Outcome: Choose a result your audience wants but struggles with.

2. List The Reasons: Break down why they're facing this challenge in the content.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] Reasons You Aren’t [Achieving Desirable Outcome] (And How To Fix Them)

This template is modeled on the following headline:

10 Reasons You Aren’t Writing Online (And How To Fix Them)

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of reasons.

- Replace [Achieving Desirable Outcome] with a desirable outcome relevant to my niche.

Examples Using The Template:

For Creators:

• Fitness: "6 Reasons You Aren’t Building Muscle (And How To Fix Them)"

• Gardening: "4 Reasons You Aren’t Growing Healthy Tomatoes (And How To Fix Them)"

For Businesses Doing Content Marketing (B2C):

• Travel Agent: "8 Reasons You Aren’t Finding Cheap Flights (And How To Fix Them)"

• Pet Store: "5 Reasons You Aren’t Bonding With Your Puppy (And How To Fix Them)"

For Businesses Doing Content Marketing (B2B):

• Software Developer: "5 Reasons You Aren’t Improving User Experience (And How To Fix Them)"

• Marketer: "6 Reasons You Aren’t Generating Leads (And How To Fix Them)"

💡 Content Template #2 (PRO)

This template uses the power of instant gratification and authority bias to generate views and engagement.

Use the ChatGPT prompt to turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Unlock hundreds of templates and prompts to save you 4+ hours/week on content creation and fast-track your content success.

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