✨ Hook trick of the week

In This Email

• 🧪 Hook Science:

  • Click trick of the week — “Future pacing”.

• 💡 A Content Idea To Try:

  • Headline template and prompt included 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven headline templates to get you more views with less work.

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• 6 subject line mistakes most creators aren't even aware they're making.

• 21 psychology-driven email subject line techniques for getting your emails opened.

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Hook Science

Click Trick Of The Week: “Future Pacing”

A Beautiful Hook:

“This 5-Minute Beginner Guitar Routine Will Have You Playing On Stage Within 1 Year”

Why Does It Work So Well?

“Future pacing”: A technique to draw people in by painting a vivid picture of the potential outcomes of their actions. 

It turns abstract info into concrete imagery.

A simple switch to make any message more compelling.

How You Can Use This:

1. Identify The End Goal: Consider the ultimate benefit your audience would get from your content.

2. Write Your Headline/Hook: In a way that reflects this future achievement.

3. Use Vivid Language: Verbs and scenarios that evoke strong imagery.

4. Keep It Relatable: Make sure the future scenario is achievable and in line with your audience’s desires.

Example:

• Generic: "A 7-Minute HIIT Routine For Glutes And Calves"

• Engaging And Future-Paced: "A 7-Minute HIIT Routine For The Chiseled, Summer-Ready Calves You’ve Always Wanted"

Try this out in your own headlines and hooks. 

Instead of hinting at the benefit, paint a vivid picture of what their lives would look like with the benefit. 

It’s so much more attention-grabbing.

💡 Content Template #1

Answer Common Beginner Questions That Experts Get Asked In Your Specific Field

Your Headline Template:

The Inspiration:

"The 8 Most Common Beginner Questions Trainers Get Asked About Fitness, Answered"

Well+Good [link]

Why The Headline Works:

• Authority: It leverages the credibility and trustworthiness of people with expertise.

• Social Proof: Highlighting "most common" suggests that many people have similar questions — reassuring the audience that the content is important and relevant.

How To Adapt It For Your Niche:

1. Choose The [Professionals/Experts]: Ones in your niche who are often asked these questions. This could be yourself or others in your field.

2. Define The Topic: One that these beginner questions revolve around — a broad yet specific area of interest to your audience.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"The [Number] Most Common Beginner Questions [Professionals/Experts] Get Asked About [Topic], Answered"

This template is modeled on the following headline:

"The 8 Most Common Beginner Questions Trainers Get Asked About Fitness, Answered"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Number] with a specific count of common beginner questions.

Replace [Professionals/Experts] with specific professionals or experts in my niche.

Replace [Topic] with a key area of focus in my niche.

Examples Using The Template:

For Creators:

• Fitness: "The 7 Most Common Beginner Questions Trainers Get Asked About Weightlifting, Answered"

• Gardening: "The 5 Most Common Beginner Questions Horticulturists Get Asked About Organic Gardening, Answered"

• Cooking: "The 10 Most Common Beginner Questions Chefs Get Asked About Baking, Answered"

For Businesses Doing Content Marketing (B2C):

• Home Improvement: "The 6 Most Common Beginner Questions Contractors Get Asked About Kitchen Renovations, Answered"

• Realtor: "The 10 Most Common Beginner Questions Realtors Get Asked About Home Buying, Answered"

For Businesses Doing Content Marketing (B2B):

• Marketer: "The 7 Most Common Beginner Questions Marketers Get Asked About SEO, Answered"

• HR Consulting: "The 6 Most Common Beginner Questions HR Managers Get Asked About Employee Onboarding, Answered" 

💡 Content Template #2 (PRO)

This template uses novelty and specificity to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Join Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

Creator Picks

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