⚖️ Good vs bad content idea

In This Email:

• 🧪 Hook Science:

  • A short-form video/reel template to try out in your niche.

• 💡 A Content Idea To Try:

  • Show your audience what good vs bad looks like in your niche or industry.

  • Headline template included.

• 📌 Creator Picks:

  • A method for generating content ideas, plus a lesson in writing headlines that work.

Quiz

^{*Link to the study at the bottom of this email}

Hook Science

A Psychology-Driven Short-Form Video Idea To Try Out In Your Niche

The hook from this viral TikTok video by “The Design Guy” can easily be turned into a template and used in your niche.

The Hook:

• Overlay Text: “You're Using Notion Wrong”

• Opening Line (Spoken): “If you use Notion, you're probably not using it right”.

Why The Hook Works So Well:

• Provocative: The overlay text "You're Using [X] Wrong" challenges the viewer. It makes them curious and maybe even a little defensive.

• Fear Of Loss/Mistakes: The opening suggests that the audience is making mistakes — they’re hooked into watching the rest of the video with the hope of learning how to prevent them.

A Template You Can Use In Your Own Niche:

Examples Using The Template:

Four examples of this short-form video hook repurposed in completely different niches:

Try out this template in your niche or industry — see what types of short-form video ideas you come up with.

A High-Engagement Content Idea To Try

Show Your Audience What Good Vs Bad Looks Like In Your Niche

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Contrast: The contrast of 'good' versus 'bad' sparks curiosity. We're intrigued to find out how the two categories are different.

• Fear: Highlighting 'bad' taps into fears of failure — we're motivated to find out whether we fall into that category (and how to rescue ourselves if we do).

How To Adapt It For Your Niche:

1. Define Your Items/Concepts: Select two contrasting topics or elements relevant to your niche that can be evaluated as either "good" or "bad."

2. Pick Your Criteria: Specific and measurable criteria or characteristics that differentiate between "good" and "bad" — discuss this in the content.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

Good [Item/Concept] Vs Bad [Item/Concept]

This template is modeled on the following headline:

Good Poetry VS Bad Poetry

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Item/Concept] with a specific topic, aspect, or element of my niche. 

Examples Using The Template:

For Creators:

• Fitness: "Good HIIT Workout Routine Vs Bad HIIT Workout Routine"

• Fashion: "Good Quality Denim Vs Bad Quality Denim"

For Businesses Creating Content (B2C):

• Home Decor: "Good Living Room Interior Design Vs Bad Living Room Interior Design"

• Travel Agent: "Good Travel Itinerary Vs Bad Travel Itinerary"

For Businesses Creating Content (B2B):

• HR: "Good Workplace Culture Vs Bad Workplace Culture"

• Logistics Consulting: "Good Supply Chain Management Vs Bad Supply Chain Management"

Creator Picks

• How to easily generate content ideas - even if you think you have nothing to say.

• Copywriting coach gives a lesson in writing headlines that hook attention.