How To Build An Army Of 100K Content Creators (For Free)

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📷️ 60 Sec Site

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(Not sponsored).

📷️ GoPro’s UGC Strategy

How To Build An Army Of Creators With User-Generated Content (UGC)

What Does GoPro Do?

GoPro has a killer UGC strategy and gets an endless supply of free content from its audience.

Their “Million Dollar Challenge” lets users submit action-packed clips they capture with GoPros.

The best clips win a share of a million dollars.

It’s wildly popular.

The challenge gets over 100,000 submissions annually.

Sure, they get free content and that’s nice.

But they also build loyalty and trust with their audience by tapping into simple psychological hacks…

What Makes UGC Content So Effective? 

The Endowment Effect:

We develop a sense of ownership and pride in our own creations.

This leads to a stronger connection with the brand/creator.

It’s powerful…

But the effect of social proof can’t be ignored either.

Seeing real users share their amazing experiences with GoPro cameras acts as proof of how good the product is.

Actionable Ways You Can Use UGC In Your Content Strategy

• Challenges And Contests: Host contests for user submissions with rewards and recognition.

• Audience Participation: Involve your audience in creation, like Q&A sessions.

• Story Sharing: Encourage sharing of personal stories linked to your brand.

• Hashtag Campaigns: Create brand hashtags for easy social media sharing.

• Collaborative Projects: Work together with your audience on creative projects.

• Interactive Polls and Surveys: Use these tools for audience insights and content creation.

More Examples Of Content Creators Doing UGC Well

National Geographic [link]

UGC Use:

Uses #YourShotPhotographer hashtag for photo submissions; featured work may appear in their publications.

Lofi Girl [link]

UGC Use:

Incorporates fan art into music streams and social media.

Pinch of Yum [link]

UGC Use:

Showcases user versions of their recipes on their blog and social media platforms.

Humans of New York [link]

UGC Use:

Shares user-contributed stories and portraits on Instagram.

Your 3-Step Actionable Summary

1. Identify Audience Motivation: Understand what drives your audience to create and align their passions with your brand.

2. Create An Incentive: Establish ways to encourage UGC, like contests or hashtags.

3. Encourage Engagement: Recognize and feature UGC to foster ownership and pride.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• An AI tool that records meetings, takes notes, and generates a summary you can share with anyone [link]

• Mr Beast shares his best YouTube advice [link]

• Content creators making up to $150/hour filming weddings for social media [link]

• How to write content that gets eyeballs (from a $20 million newsletter creator) [link]

Our Cheat Sheets For Content Creators:

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

32 Psychology-Driven Headline Templates To Get Your Content 5x More Clicks (With Hardly Any Extra Effort) [Link]

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]

📝 One Question Survey

If you could change one thing about this newsletter, what would it be?