🔧 Watch me fix this headline

In This Email

• 🧪 Hook Fix:

  • Watch a bad headline get fixed in record time.

• 💡 A Content Idea To Try:

  • Share some signs that shouldn’t be ignored.

  • Headline template included and AI prompt included 👍️ 

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers.

A Quick Pro Update

Get 3-4 High-Engagement Content Ideas Sent To Your Inbox Each Week…

Personalized To Your Business, Niche, And Audience

Ever wonder what it would be like to have a personal content assistant? 

Imagine not having to: 

• Spend hours brainstorming content ideas each week while juggling dozens of other business tasks.

• Fall behind on your marketing strategy or burnout due to the constant content grind.

Well, meet Hooksi. 

Our custom AI model — trained on our high-engagement headline templates.

Here’s what Hooksi does for Pen Pivot Pro members:

• Analyzes: Picks 3-4 headline templates inspired by proven pieces of content.

• Personalizes: Tailors these templates to their specific niche, audience, and objectives. 

• Elaborates: Gives specific suggestions on what to include in each piece of content and how to format each idea for the specific platforms they create content for. 

• Delivers: Sends these ideas or “content briefings” to their inbox in a personalized newsletter every Saturday.

Hooksi’s objectives? 

• Eliminate the stress of weekly content planning.

• Ensure your content ideas are based on proven analysis — so you don’t waste time creating content that doesn’t get viewed.

Join Pro for personalized headlines and content ideas every week

Hook Fix

Let’s fix this headline — then turn it into a template to make it work in your niche.

Bad Headline: “Nutgrass: A Weed You Should Never Pull Out By Hand”

It isn’t terrible — but it gives everything away. 

Many people wouldn’t view the content because they think the headline tells them what they need to know. 

You may end up with a load of useful information in your content that doesn’t get seen. 

Let’s Crank Up The Curiosity:

A good headline would leave a “knowledge hole” (i.e. a “curiosity gap”) in the audience’s mind.

One that they would need to fill by clicking and finding out what this weed is.

Much better.

It’s irresistible. 

We simply need to find out what this weed is — so we view the content. 

A Template To Make It Work In Your Niche:

Other Examples:

• Fitness: "Whatever You Do, Don’t Ever Skip This Warm-Up Before Chin-Ups"

• Cooking: "Whatever You Do, Don’t Ever Use This Spice In Baking"

• Travel: "Whatever You Do, Don’t Ever Visit This Destination Without Planning"

Try it out and see what you come up with.

💡 Content Template #1

Show Your Audience How To Identify Their Unique Style

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Self-Relevance: The headline invites the audience to explore and identify their own traits — this often makes for engaging content.

• Interactive: Encourages participation and makes shares/comments more likely.

How To Adapt It For Your Niche:

1. Identify Relevant Styles: Choose styles or categories in your niche that your audience can relate to and identify with.

2. Encourage Self-Discovery: Frame the content to help the audience discover and understand their own style or preferences within your niche.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“Which Of These [Number] [Topic] Styles Define You?”

This template is modeled on the following headline:

“Which Of These 5 Leadership Styles Define You?”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of styles.
- Replace [Topic] with a relevant topic or category within my niche.

Examples Using The Template:

For Creators:

• Photography: "Which Of These 7 Photography Styles Define You?"

• Writing: "Which Of These 4 Writing Styles Define You?"

• Gardening: "Which Of These 4 Gardening Styles Define You?"

For Businesses Creating Content (B2C):

• Travel Agent: "Which Of These 7 Travel Styles Define You?"

• Decor Brand: "Which Of These 6 Interior Design Styles Define You?"

For Businesses Creating Content (B2B):

• Consulting: "Which Of These 5 Management Styles Define You?"

• Project Management: "Which Of These 7 Project Management Styles Define You?"

💡 Content Template #2 (PRO)

This template uses loss aversion and causal language to generate views and engagement.

Use the AI prompt to instantly turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Join Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

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