💨 Headline fixed in 30 seconds

🧠 IN TODAY’S EMAIL

• 🥳 New Course Launch:

  • A 3-step process for turning a bad headline into a “magnetic headline” that generates a tonne of clicks and views.

• ⚙️ Headline Fix (Worked Example):

  • Watch me fix a bad headline in 30 seconds or less.

🥳 NEW COURSE LAUNCH

(Access Closing In 24 Hours)

⚠️ For anyone sick of seeing their content ignored despite spending hours or even days on it:

Bottom line — you could skyrocket your clicks and views by doing less work. 

How?

By spending less time on the content and more time writing “Magnetic Headlines”:

Headlines that tap into your audience’s “emotional brain” and make them desperate to click on your content within the first 3 seconds.

After analyzing 2000+ headlines, I’ve created a new 3-step process for turning bad headlines into Magnetic Headlines that your audience won’t be able to ignore.

Headline Fix-Up:

A digestible online course that teaches you:

• The 3-step process that any content creator, in any niche, and with any experience level can use to write "Magnetic Headlines” that effortlessly attract a tonne of clicks.

• The 9 “emotional levers” that make your headlines irresistible by tapping into the emotional part of your audience’s brain.

• And more…

P.S. - If you already have access to my “Headline Magic” masterclass, you get automatic access to this new “Headline Fix-Up” course and should have received an email with a link to it 🙂.

If you don’t have access to “Headline Magic” yet — don’t worry, you get Headline Magic too — as a bonus with this “Headline Fix-Up” course 😉

P.P.S. I’m limiting access to this course so I can properly act on the feedback over time.

Click here to dive deep into the 3-step process that turns bad headlines into “magnetic headlines” and skyrockets your views (access closing 24hrs) 

⚙️ HEADLINE FIX-UP: A WORKED EXAMPLE

Bad Headline Of The Day:

"The Best Men’s Wallets To Buy On A Budget"

Sure, the headline is clear enough.

But it’s boring and doesn’t speak to the audience’s emotions.

It won’t stand out among the many other pieces of content it has to compete with.

It will be ignored…

No matter how good the content might be.

Using the Headline Fix-Up process, I turned it into a “magnetic headline” that would drive clicks on demand.

(And it took less than 30 seconds).

I’ve broken down the transformation below.

While I don’t go into as much detail here, you get to see just how easy and effective it can be.

Let’s get to it.

Apply Ultra-Specificity

There are several ways we could add ultra-specificity to this headline.

Here’s what I ended up including:

• The exact number of wallets recommended in the content (eg. 7).

• Exactly how affordable the wallet recommendations are (eg. less than $100).

It looks better — more digestible, useful, and credible.

But we’re not done yet…

Apply An Emotional Lever

Using one of the 9 emotional levers, we can write an irresistible headline that taps into the audience’s primal desires.

In other words — a “magnetic headline”.

One of the levers stood out as the most appropriate:

• Exclusivity: Making it clear that these wallets may be affordable but they still look expensive would be extremely effective.

While it’s true that people care about bargains and value for money, they care even more about how they look in front of others.

The simple addition of “wallets that look expensive” immediately makes the headline so much more enticing.

Why?

Because it taps into our desire for status.

Cut The Fluff

Here, we go through a methodical process for “cutting fluff” from our headline.

Eventually, we end up with the shortest possible headline that provides the maximum emotional impact.

Here’s the final product:

If You Want To Learn How To Write “Magnetic Headlines” Yourself…

Click here to check out The Headline Fix-Up course before access closes