🤦‍♂️ This headline needs some work

In This Email

• 🩹 Hook Fix:

  • This headline needs some work — let’s fix it.

• 💡 A Content Idea To Try:

  • Headline template included — it’ll work in your niche 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven headline templates that grab attention within 3 seconds.

🖐️ Feedback Please

If you’ve got any feedback on how we can improve this newsletter — we’d love to hear from you!

Please fill in this 30-second, 1-question survey:

Quiz

^{*Link to more information at the bottom of this email}

Hook Fix

Let’s fix this headline — then turn it into a template to make it work in your niche.

👎️ Bad Headline: "Top 10 Must-Visit Destinations in Europe"

“Listicle” headlines like this are overdone and often ignored.

Let’s Make It Irresistible

1. Add FOMO: We could show that these spots are in demand.

2. Timing: Mention the season for urgency.

3. Quotation Marks: Use an action verb in quotes to spark curiosity about who said it.

💡 Better Headline: "Summer Crowds Are 'Swarming' These 10 European Destinations - Here's Why"

It’s urgent, intriguing, and specific — it’ll get clicked.

A Template For You To Try In Your Niche:

Examples From Other Niches:

• Fashion: "Spring Shoppers Are 'Snapping Up' These 5 Winter Accessories"

• Real Estate: "Millennials Are ‘Scooping Up’ Homes In These 5 Arizona Neighborhoods"

• Logistics: "E-Commerce Companies Are ‘Doubling Down’ On These 3 Automation Solutions"

Give the template a try and see what you come up with.

Stuck?

Paste it into ChatGPT and ask for headline ideas in your niche.

💡 Content Template #1

Share A List Of Uncommon Items That Lead To Beneficial Results

Your Headline Template:

Why It Works:

• Exclusivity: It suggests insider knowledge, making the content feel valuable and unique.

• Aspiration: It appeals to the audience’s desire for improvement and success.

How To Adapt It For Your Niche:

1. Pick The Items: Ones most people won’t know, but lead to positive results.

2. Define The Outcome: Clearly state the benefit these items provide.

Speed Things Up With ChatGPT:

Not sure where to start?

Paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

[Number] [Items] That [Give Positive Outcome] - And Few Know About Them

This template is modeled on the following headline:

"7 Plants That Improve Air Quality - And Few Know About Them"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of items or strategies.

- Replace [Items] with a specific type of items or strategies.

- Replace [Give Positive Outcome] with a specific positive result or benefit.

Examples Using The Template:

For Creators:

• Gardening: "7 Plants That Improve Air Quality - And Few Know About Them"

• Cooking: "6 Vegan Ingredients That Boost Flavor - And Few Know About Them"

• Fashion: "3 Accessories That Elevate Any Outfit - And Few Know About Them"

For Businesses Doing Content Marketing (B2C):

• Travel Agent: "3 U.S Destinations That Offer Unique Experiences - And Few Know About Them"

• Pet Care: "5 Toys That Keep All Dogs Entertained - And Few Know About Them"

For Businesses Doing Content Marketing (B2B):

• HR Consulting: "4 Practices That Improve Employee Retention - And Few Know About Them"

• IT Services: "6 Tools That Boost Data Protection - And Few Know About Them"

💡 Content Template #2 (PRO)

This template uses authority bias and extreme specificity to generate views and engagement.

As always, use the AI prompt to instantly turn it into content ideas for your niche or industry.  

Your Headline Template:

🔒️ 

Unlock hundreds of templates and prompts so good they feel like cheating.

Creator Picks

• A pro copywriter's simple framework for writing headlines that get clicked.

• Learn great copywriting in 76 minutes — from one of my favorite marketers on the planet.