- The Pen Pivot
- Posts
- The "Headline Spearhead Hack"
The "Headline Spearhead Hack"
š§ Ā IN TODAYāS EMAIL
šĀ I Need Your Help Ā
If you get any value from this newsletter, please reply to this email with anything at all šĀ
š§ŖĀ Hook Science:
Get more clicks with this 2-minute headline hack.
šĀ I NEED YOUR HELP
Please Reply To This Email And Iāll Reply Back With My Headline Cheat SheetĀ
This newsletter has hit a rough patch with ādeliverabilityā.
ā It seems to be going to spam folders (even for the wonderful people who really want to read it).
So if you get any value from this newsletter please reply to this email with anything at all.
Compliments, criticism, or just to say hi.
Even just a few wordsā¦
Anything.
Replying would be a great way to signal to Gmail, Yahoo, Apple Mail, Outlook, and all of the other email platforms that this newsletter shouldnāt go to spam folders.
It would also be a great opportunity to connect with you!
š£ As a thank you, Iāll reply back with a link to my āMagnetic Headline Cheat Sheetā.
ā A 1-page PDF cheat sheet containing the core of what a content creator needs to write a killer headline that actually gets clicked.
Please also add [email protected] to your email contact list ā itāll make sure it never ends up in your Spam/Promotions folder.
Thank you šĀ
š§ŖĀ HOOK SCIENCE
Get More Clicks To Your Headlines Using The āSpearhead Hackā
Warning: Even your best ideas will be ignored if they arenāt packaged in a way that grabs your audienceās attention within the first 3 seconds.
The "Spearhead Hack" is a headline technique I sometimes use:
Itās when you use the most attention-grabbing aspect of a piece of content as the headline.
The content itself may cover a wide range of topics.
But the headline just refers to the most unique, unusual, or curiosity-inducing point.
I didnāt have a name for it, but the spearhead metaphor works well.
The headline hack was inspired by RealLifeLoreāsĀ viral YouTube video āWhy 80% Of New Zealand Is Emptyā ā (8.2 million views at the time of writing).
The video goes through a lot of fascinating New Zealand info ā geography, colonial history, socioeconomics, and more.
But all of the information revolves around and relates to one attention-grabbing point ā the fact that 80% of New Zealand is empty.
This eye-catching fact is then used as the headline ā it acts as a āspearheadā that cuts through the noise and gets your attention.
The result?
You click through ā eventually drawn into watching the whole 23 minute video.
If the video was simply titled āThe Geography And Socio-Economic History Of New Zealandā, the content wouldnāt have gone viral.
In fact, it would probably have failed.
š”Ā Test It Yourself ā It wonāt be suitable for all types of content. But the āSpearhead Hackā can work well when you want to get clicks to a long-form piece of content that covers a wide range of topics.
Did You Find This Headline Tip Useful (Or Not So Useful)?
Reply to this email and let me know šĀ
Dil, The Pen Pivot