Perfectly balanced content (3-part framework)

IN THIS EMAIL
  • 🧪 Content Framework:

    • Hero, hub, help.

  • đź’ˇ Headline Template:

    • With an AI prompt to turn it into content for your niche.

  • 🦾 2 AI Prompts:

    • A dead-simple engagement booster.

    • Instantly turn headlines into email subject lines.

  • 🔒️ Visible To Pro Readers:

PRO POST

“The 4-Word Content Strategy Responsible For Billions Of Views Online”

I’ve published over 300 newsletters on writing better headlines and hooks.

After analyzing 4000+ headlines, I’ve realized that the easiest way to skyrocket your content’s views lies in a 4-word strategy.

A strategy used by top creators like MrBeast, Mark Manson, and Ali Abdaal to generate billions of views online.

Pro members have just been given access to a post that shares:

  • This 4-word content strategy and how to use it in blog posts, videos, and social media content.

  • A ChatGPT prompt to complete the process in 3 seconds.

CONTENT FRAMEWORK

Hero, Hub, Help

Balance your content strategy with this 3-part framework:

  • Hero Content (10%): High-impact content to boost brand visibility — eg. virtual summits, video series, eBook launches.

  • Hub Content (30%): Consistent, engaging content to build loyalty — eg. weekly tips on social, themed posts, newsletters.

  • Help Content (60%): Problem-solving content — eg. FAQs, how-tos, templates.

Example: Mindfulness app Headspace (1.4M Instagram, 1.7M TikTok, 733K YouTube).

  • Hero: Netflix’s “Headspace Guide to Meditation” draws in new audiences.

  • Hub: Regular wellness tips on Instagram and TikTok keep engagement high.

  • Help: In-app meditations and sleepcasts for immediate stress relief.

Need some inspiration?

Here’s an AI prompt to generate infinite, balanced content ideas for your niche using the Hero, Hub, Help framework.

Insert your niche, audience, and content platforms — then paste it into ChatGPT.

Reuse it whenever you feel stuck:

HEADLINE TEMPLATE

“Tempting Items”

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Avoid These [Number] Tempting [Niche-Related Items]

Why The Template Works:

  • Urgency/Loss Aversion: "Tempting" suggests these mistakes are easy to make.

How To Adapt It For Your Niche:

  1. Items: Pick “tempting” but risky items or concepts in your niche.

  2. Avoidance: In the content itself, highlight their consequences.

Examples Using The Template:

  • Fitness: “Avoid These 5 Tempting Calisthenics Fads”

  • Travel Agent: “Avoid These 5 Tempting U.S. Tourist Traps”

  • Real Estate: “Avoid These 4 Tempting Homebuying Negotiation Tactics”

Speed Things Up With ChatGPT:

Fill in your niche, audience, and content type, then paste the following prompt into ChatGPT.

It’ll give you 10 clickworthy headlines using the template and generate an entire content outline for any you like.

I’m a content creator in the [insert niche] niche, targeting [insert audience]. I want to create a [insert content type, e.g., reel, blog post] based on this template:

Avoid These [Number] Tempting [Niche-Related Items]

Example from a different niche: "Avoid These 5 Tempting Startup Ideas"

Generate 10 headline ideas for my niche using the template. 

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.
AI PROMPTS

1. Milestone Celebration Ideas

Want a quick way to build loyalty and boost engagement?

Celebrate your customers’ milestones. 

Example: Slack marks anniversaries (eg. 1 year) and achievements (eg. 1,000 messages) with personal notes.

Result? Users feel valued, not just sold to.

Stat: 80% of customers prefer businesses that personalize (Epsilon).

Takeaway: Start recognizing your customers' anniversaries and wins.

Need ideas?

Paste this prompt into ChatGPT with your info to get 10 milestone ideas in seconds:

"I’m a [insert role/business] in the [insert niche] niche, targeting [insert target audience]. 

Our core service/product is [insert service/product].

We want creative ways to celebrate key audience milestones, like anniversaries or achievements.

Please provide 10 ideas for milestones we can celebrate, and engaging ways to share these milestones.”

2. Headline To Subject Line Convertor

We share tons of high-engagement headline templates.

Problem: Most are too long for email subject lines (over 34 characters and they’ll get cut off on mobile).

Solution: Condense the headline’s emotional core into a short, punchy subject line.

Example: 

Headline: “Why You’re Always Tired – 7 Myths Ruining Your Sleep”

Email Subject Line: “🛌 7 myths keeping you tired”

Stats: 64% of people open emails based on subject lines alone (Barilliance).

Emojis can boost open rates by 56% (OptinMonster).

Use this prompt to turn any headline into 10 ideas for snappy, emoji-ready subject lines:

"Convert this headline into 10 engaging email subject lines under 34 characters, each starting with one relevant emoji.

Headline: [Insert headline]

Guidelines:

- Capture the headline’s emotional essence and intrigue.
- Use the core psychology of why someone would click, like curiosity, urgency, or benefit."
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